Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
In 2024, the volume sales of smartphones in Turkey experience a notable slowdown in growth compared to the preceding two years. This deceleration is due to the high penetration rate of smartphones in Turkey, one of the highest in the world. With a…
After several years of volume declines, demand for mobile phones in the UK is marginally improving in 2024. The category has faced challenges such as market saturation and economic uncertainty, where consumers have hesitated in making discretionary…
Mobile phones are expected to register a decline in volume sales in the Netherlands in 2024. Despite an improving economic picture and inflation easing, consumers are cautious about spending, and replacement cycles are lengthening. The main reason…
In 2024, mobile phones in Sweden experiences a slight decline in total volume sales, with smartphones recording a marginal increase. The decline in feature phone volumes is primarily due to the obsolescence of their technology and their replacement…
The market for mobile phones in Spain is expected to see a more stable performance in retail volume terms in 2024, following a significant decline throughout the previous year. This will be attributable largely to improved general economic…
Retail sales of mobile phones in Portugal remained constrained by low purchasing power as homeowners continued to grapple with stagnating incomes and high living costs in 2024. Furthermore, demand for mobile phones is now quite mature in Portugal,…
Volume sales are expected to be unchanged for mobile phones in Norway in 2024. With penetration already very high, there is very little room for further growth. Also, smartphones are increasingly robust and durable and this is also extending…
Sales of mobile phones remain in a negative volume slump in Italy in 2024, although this performance appears to be inching back towards a positive direction. Feature phones is in an extreme slump, whereas even smartphones fails to reach positive…
Smartphones are witnessing steady growth in volume sales during 2024, reflecting the sustained demand for advanced mobile technology in Greece. This increase derives from growing demand for premium devices with advanced features, with consumers…
In 2023, various macroeconomic conditions have been affecting mobile phones, particularly rising prices. Persistent high inflation, as well as a scarcity of resources for manufacturing smartphones, and distribution difficulties, are expected to…