Western Europe

Imaging devices in Greece face fierce competition from smartphones, as many consumers now opt for smartphones as their primary device for capturing photos and videos due to their convenience and portability. Smartphones offer ever more advanced…

In 2023, imaging devices is set to show a continuation of the previous pattern of declining volume sales. Within digital cameras, both compact cameras and DSLRs are expected to continue to decline, while mirrorless system cameras are projected to…

Imaging devices remains in a negative volume slump in France in 2024, which is improved upon the previous year, but expected to deepen further over the forecast period. Ultimately, imaging devices faces structural challenges as a category which are…

In 2024, the retail price points for digital cameras continue to rise in Denmark, primarily because these devices are increasingly niche-focused and cater to advanced photography needs. This trend reflects the market shift towards serving photography…

Demand for imaging devices in Austria continues to decline at a high rate over 2024, due to the ever-growing use of smartphones for taking photographs and recording video. For the vast majority of consumers, the photo and video qualities of…

In 2024, home video in Turkey is poised to experience modest volume growth, primarily propelled by the rising popularity of OLED TVs, a relatively new category in the market. Conversely, sales of LCD TVs are anticipated to decline in volume,…

After three challenging years for televisions in the UK, with sales normalising after the strong uptake during the pandemic in 2020, demand is starting to improve in 2024. While it is unlikely that volume sales are likely to return to 2020’s levels,…

Overall, there is expected to be a slight decrease in volume sales of home video in the Netherlands in 2024, driven by a dramatic decline in volume sales of video players and also volume decline for LCD TVs. However, volume sales of OLED TVs are…

In 2024, home video in Sweden sees a slight increase in volume sales compared to 2023, driven primarily by major sporting events such as the European Football Championships and the Olympics. These events significantly boost the demand for televisions…

The home video market in Spain is projected to stabilise in 2024 having experienced a decline in retail volume sales in the previous year. Market dynamics are evolving, with a clearer polarisation between premium and economy brands. While there is a…

Home video registered modest positive volume performance in Portugal in 2024, following years of decline due to category maturity, replacements during the COVID-19 pandemic and ongoing price consciousness. Current value sales are growing faster than…

It is expected to be a more positive picture for home video in Norway in 2024, with TVs seeing an increase in volume sales, both for LCD and OLED TVs. Volume growth is supported by major sporting events in 2024, including the Paris Olympics and the…

Sales in home video in Italy in 2024 are achieving positive volume growth, rebounding from the slump seen in 2023. This is supported by the positive performance of televisions, and associated developments around home cinema and audio which are also…

In home video, volume sales of televisions are in decline due to the maturity of this category in Greece. With high TV penetration in the country, sales growth is now largely driven by rising demand for premium TVs featuring larger screens and…

Home video is set to show negative developments in both volume and current value terms across almost all product categories in 2023. Sales of LCD TVs, which includes LED and QLED devices, are expected to experience volume and value declines in this…

Home video is stabilising in volume sales in 2024, following the steeper slump seen in 2023. However, the category continues to face some challenges. TVs tend to have longer lifecycles than many other electronics (eg computers and smartphones), thus…

Volume sales of home video products are experiencing growth in Denmark in 2024, primarily driven by improving household sentiment due to a moderating inflation rate and a pause in interest rate hikes. This positive economic environment encourages…

The demand for televisions and home video continues to suffer from the long-term shifts in consumer viewing habits and the diversity of screen options in Austrian households. Due to other available screens and the trend towards steaming and…

In 2024, the negative trend in volume sales of home audio and cinema products in Turkey continues, reflecting a persistent decline observed in previous years. Hi-fi systems and digital media player docks face diminishing popularity, increasingly…

Home audio and cinema in the UK continues to face challenges in 2024, especially in terms of volume declines. This is a fairly saturated category in the UK with long replacement cycles, as many consumers do not see the need to regularly replace their…