Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Wearable electronics have proven to be versatile in their various functions in the daily lives of many consumers, providing a configurable, simple, and affordable tracker for basic physical conditions through their easy connection to smartphones.…
In 2023, wearable electronics was the second-best performing category in the Greek consumer electronics category, driven by the notable surge in smartwatch sales. This key trend reflects a transition from basic step counters to advanced devices that…
Wearable electronics remains in a volume slump in Italy in 2024, although sales are improved compared to 2023 and expected to head back into positive figures over the coming years. Smart wearables is the best performer, with an ongoing focus on…
There is expected to be a slight increase in volume sales of wearables in Norway in 2024. This is expected to be supported by healthy volume growth for smart wearables, while volume sales are expected to fall for activity wearables. This shift to…
Sales of wearable electronics in Portugal recovered in 2024, driven by promotional activities, new product launches and price reductions due to the introduction of new models. This resurgence was also fuelled by a growing interest in health and…
The market for wearable electronics in Spain is expected to see early signs of recovery in 2024, following the declines of the previous two years. Growth has been impacted by a waning consumer interest in activity bands, which had been popular at the…
In 2024, there is a notable shift in consumer preferences from activity wearables to smart wearables in Sweden. This transition is primarily driven by the demand for greater functionality, as smart wearables offer a broader range of features that…
Wearable electronics in the Netherlands are expected to buck the trend and register healthy volume growth - in what is a segment that is still relatively immature, with further room for growth. Smart wearables are driving this growth, as they provide…
Demand for wearable electronics in the UK continues to grow, with the first half of 2024 delivering a stronger performance in both volume and value growth terms compared to the previous year. However, volume sales of activity bands continue on their…
In 2024, wearable electronics in Turkey sees a significant double-digit increase in volume sales. This robust growth is predominantly driven by younger and middle-aged consumers who increasingly seek devices that offer enhanced convenience and…