Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Sales of sleep aids continue to decline in 2023 in current value and retail volume terms, following the trend observed in the previous year. Sales of sleep aids soared in 2020 and 2021 following the outbreak of COVID-19 with the pandemic resulting in…
Sleep aids continued to register positive growth in volume sales in 2023 as the stress that increasing numbers of local consumers now face in their lives continued to take its toll on the nation’s sleep patterns. High stress levels are primarily the…
Sleep aids is projected to register only a slight increase in retail volume sales over 2023, despite the further recovery of travel and reports highlighting the heightened levels of stress and anxiety in Dutch society following the Coronavirus…
Sports nutrition remains one of the most dynamic areas of consumer health in Belgium in 2023 with it seeing double-digit growth in current value terms. Although this dynamism is partly due to inflation, volume sales are also witnessing an appreciable…
Sports nutrition continues to see strong current value growth in 2023. In addition to the war in Ukraine driving up energy costs and therefore average retail prices, many Danes are avid gym goers – a key channel for sports nutrition products – but…
Some trends given impetus during the pandemic remain relevant in France. As health and wellness trends continue to rise among the French population, sports, active lifestyles and the importance of daily movement continue to gain traction. The…
Alongside the re-opening of gyms and the increase in the number of people engaging in sporting activities since the pandemic being growth drivers for sports nutrition, the category also appears to be appealing to a different consumer group. Consumers…
The year 2023 is shaping up to be another strong year for sports nutrition in Ireland. Daily routines are back to normal following the removal of all pandemic-related restrictions, with consumers back into gyms and other sporting venues, driving the…
Sports nutrition looks set to see double-digit growth in current value terms in 2023 for the second year running with sales having already exceeded pre-COVID-19 levels. The category had already seen a full recovery in 2022 in Italy after the decline…
Unlike most other consumer health categories, demand for sports nutrition was negatively affected by the COVID-19 pandemic, with sales declines registered during 2020 and into 2021 as social distancing regulations meant that all sports clubs, fitness…
Over 2023, sports nutrition is expected to continue to recover from the steep retail volume sales declines recorded in 2020 in the wake of the Coronavirus (COVID-19) pandemic. The exception, protein/energy bars, posted only a marginal-to-slight…
The sales highs of the pandemic are over in vitamins with sales set to decline in current value and retail volume terms in 2023. The category posted an astonishing breakthrough during the hardest moments of the pandemic – from March 2020 to mid-2021…
Vitamins received a significant boost from the pandemic as consumers sought to boost their immune systems and protect themselves from COVID-19. Now that concerns around the virus have abated, there is less demand for vitamins, and volume growth is…
Demand for vitamins in France continues to rise. With increasing awareness around health and nutrition and the dangers of overexposure to the sun, vitamin D is witnessing stronger growth among the French population. Vitamin D is perceived as…
Vitamin C and vitamin D have posted dramatic increases in sales since the onset of the pandemic. Consequently, in 2022, sales already started to show signs of decline due to maturity. Vitamin D, which is the largest category, witnessed losses in 2022…
Vitamin sales patterns are returning back to normality in 2023, following the surge in demand at the height of the pandemic period, although high inflation remain an issue. The COVID-19 pandemic encouraged consumers to take better care of their…
Multivitamins is set to deliver moderate growth in current value terms in 2023, representing a significant slowdown from the growth seen during the pandemic. This slower growth is largely the result of the lower demand for multivitamins positioned…
2023 saw vitamins record negative volume growth for the second year running, although sales declines were far more moderate than what was seen during 2022. These negative performances can be seen as the category’s natural reaction to the very high…
Overall, vitamins is projected to register a further decline in retail volume sales over 2023, with a moderate increase in retail current value sales. However, retail volume and current value sales are expected to be higher at the end of the review…
Weight management and wellbeing is seeing steady growth in current value terms in 2023. Sales have benefited from the weather which was unusually warm and dry during the early months of the year. Belgians usually look to weight management and…