Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
In 2023, the demand for digestive remedies across different categories was relatively stable. The increasing prevalence of symptoms of acid or gastroesophageal reflux have been supporting retail volume and current value sales of proton pump…
Within OTC digestive remedies, the penetration of herbal/traditional products is growing rapidly. This is because there is significant value growth potential for manufacturers as the premium positioning of herbal/traditional products allows for…
Digestive remedies is one of the most stable consumer health categories in Ireland, but the lack of innovations and breakthroughs over the review period is posing a limitation to growth. Even new product launches are rare in this category, with the…
Digestive remedies has been one of the most dynamic OTC categories with it being set to see high single-digit growth in current value terms in 2023. This is being fuelled by the dynamic performance of antacids, the largest product category within…
Towards the end of the review period, Norwegian consumers returned to the lifestyle habits that were common prior to the onset of the COVID-19 pandemic. This meant travelling more often and also spending more time socialising with friends and family…