Western Europe

In 2022, demand for staples foods was polarised between consumers searching for lower prices due to high inflation in the country and those who opted to adopt healthier diets and were willing and able to pay more for higher quality or specific value,…

Plant-based meat and seafood substitutes enjoyed strong growth in current value terms in 2022 with the category continuing to benefit from the rising number of vegan, vegetarian and flexitarian consumers in Sweden. Consumers are looking to eat…

At the beginning of the review period, gluten free staple foods was an underdeveloped category. Specialised channels such as health food stores and organic supermarkets were the main distribution channels and consumers who struggled with issues…

One of the major issues of the pandemic was that people had fewer opportunities to do physical activities, as they stayed at home most of the time. Accordingly, many people gained weight, with the number of people diagnosed with overweight and…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

During 2022, convenience and health and wellness remained two of the most important megatrends influencing demand patterns among Austrian consumers and this combination of a desire to eat healthier types of convenience food supported strong growth in…

2022 saw further expansion of the subgroup of Austrian consumers who are paying significant attention to their physical and mental health and the role that their diet plays in maintaining good physical and mental health. This has supported rising…

Coffee remains the most popular and most commonly consumed hot drink in Austria. On average, Austrian consumers drink around three cups of coffee per day and it should therefore come as little surprise that many local consumers aim to integrate their…

Health and wellness savoury snacks remained highly popular among Austrian consumers at the end of the review period as significant numbers of local consumers looked to reduce their intake of snacks that are high in salt, fat and artificial…

A wide range of health and wellness soft drinks categories recorded positive retail volume growth in 2022 as consumers prioritised various health and wellness attributes when purchasing soft drinks. The increased interest in improving one’s diet to…

Animal welfare continues to play an increasingly important role in the grocery shopping decisions of Austrian consumers and this strong focus on animal welfare continues to have a positive impact on demand for health and wellness processed meat.…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

2022 saw suppressed demand across Norway’s cooking ingredients and meals industry due to the resumption of the cross-border shopping that was extremely popular among local consumers prior to the onset of the COVID-19 pandemic. This also adversely…

Most categories across health and wellness dairy products and alternatives in Norway underperformed over the course of 2022 and this can be attributed mainly to the resumption of cross-border shopping among the local population as the country’s…

The return to snacking as a common dietary habit among the Norwegian population during the post-pandemic era supported positive growth across many categories of health and wellness snacks during 2022 as local people returned to their active…

2022 was an interesting year for the health and wellness soft drinks industry in Norway as demand patterns continued to be shaped by two countervailing trends. The first of these was the positive impact of domestic tax policy, specifically the…

Towards the end of the review period, Norway’s health and wellness staple foods industry continued to record rising sales as a result of the development of the overall health and wellness trend. The largest category across the industry is natural…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

2022 saw demand continue to increase across numerous categories of health and wellness cooking ingredients and meals, with these positive growth trends very much in line with the prevailing attitudes among Swiss consumers towards the dangers of…

During early 2022, Bio Suisse introduced new regulations relating to the production of organic cow’s milk in Switzerland, including a significant tightening of rules relating to the feed that is given to cows. Specifically, the proportion of…