Western Europe

Local consumers are increasingly prioritising perceived healthier soft drinks, not only due to greater concerns over their health or to a more expanded knowledge of their own needs, but also because of the more expensive retail prices of soft drinks…

Gluten free remained the leading health and wellness claim in staple foods in Finland in value terms by a substantial margin in 2023. Several categories saw volume sales of products with this positioning grow at robust rates, as in line with rising…

Consumers in Switzerland eat a lot of processed meat and processed seafood, but there has been a growing movement towards the adoption of vegan, vegetarian and flexitarian diets. While the proportion of people identifying as vegans and vegetarians…

Alongside rising consumer awareness in the UK of the importance of healthy nutrition, the HFSS regulation (High in Fat, Salt, and Sugar) continued to drive innovation in the health space. On 1 October 2022, restrictions on product location came into…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

Despite rising inflation in 2023, consumer interest in health, wellness and sustainability continued to drive sales and shape innovations within cooking ingredients and meals. 2023 saw a rise in consumers opting for food and drink with health claims,…

Turkey has a long history of consumers enjoying dips, although these are often either made from scratch at home or consumed in neighbourhood restaurants. However, there has been an increase in the availability of packaged dips, which are…

Dairy products and alternatives saw health and wellness claims drive sales in 2023, while products launched on the landscape included lower or no added sugar content, higher protein and calcium, while free-from lactose and gluten continued to expand.…

The health and wellness trend is shaping new product developments in dairy products and alternatives in Turkey, with a noticeable rise in fortified/functional products, especially in drinking milk products and cheese, as well as baby food. For…

In 2023, Sweden experienced high inflation rates, impacting buying habits as disposable incomes declined. This led consumers to trade down in areas including hot drinks, leading organic options to see a decline in retail value growth. Despite this…

Tea is popular in Turkey, with most consumers drinking it daily. Most of the tea that is consumed is also produced within the country. According to the World Tea Committee, Turkey has the highest per capita consumption of tea in the world. The tea…

Following the outbreak of COVID-19 in Sweden, there has been a growing focus on healthier food options as consumers take a closer look at the nutritional value of their choices, aiming to improve and support their long-term health. As such, snacks…

Consumers in Turkey became increasingly price-sensitive in 2023 due to factors such as the steep inflation rate, the earthquake in February 2023 and the drop in tourist arrivals since Russia's invasion of Ukraine, with these being key source markets.…

Boosted by the outbreak of COVID-19, consumers in Sweden have become more nutritionally aware, choosing food and drink with wellness claims to support their every day and long-term health prospects. Ongoing media and professional discussion…

The consumer base in Turkey increased in 2023, as the country saw substantial immigration and a strong influx of inbound tourists. Despite inflationary pressures and higher prices, the consumption of soft drinks increased, and the focus on health and…

The health and wellness trend continued to grow in Sweden in 2023, shaping consumers' purchasing habits of staple foods. In addition to seeking low sugar, fat, and salt, many consumers are reaching for free-from options and looking to eliminate…

One of the challenges that people faced during the pandemic was that they had fewer opportunities to do physical activities as they were confined to their homes for extended periods. Accordingly, many people gained weight, with the share of the…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

Health concerns among German consumers continued to influence developments within packaged food in 2023. Despite inflationary pressures and rising prices, many health-conscious consumers continued to prioritise their health and were willing to pay…