Western Europe

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

Demand for healthy cooking ingredients and ready meals was on the rise in Belgium in 2023. Indeed, the Nutri-Score given to products is becoming more important for consumers, who are increasingly buying products with better Nutri-Scores especially…

Organic remained the leading claim in health and wellness cooking ingredients in Denmark in 2023. Danes are prodigious consumers of organic food, and 26% of 2023 Health and Nutrition survey respondents sought 100% organic products. Furthermore, the…

Two-thirds of French consumers were overweight or obese in 2023, with the share of consumers who are obese rising by one percentage point to 26%. Alongside this there is an increasing consumer awareness of the health risks associated with being…

Natural was the leading health and wellness claim in cooking ingredients and meals in Greece in 2023. The claim saw dynamic growth in both volume and value terms during the year. In common with consumers in many other markets, Greek consumers have…