Western Europe

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

The growing popularity of subscription boxes has led to a rise in M&A activity and funding for subscription box start-ups. Available across industries, they target specific consumer needs through different subscription models: pure convenience,…

In Western Europe, the preventative health trend was accelerated by consumers’ rising health concerns due to the 2020 global pandemic. This resulted in several product launches positioned under the immune boost and/or wellbeing umbrellas. This report…

Private label – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market share of private label in the three countries remained broadly stable across FMCGs in…

One of the challenges that people faced during the pandemic was that they had fewer opportunities to do physical activities as they were confined to their homes for extended periods. Accordingly, many people gained weight, with the share of the…

Alongside rising consumer awareness in the UK of the importance of healthy nutrition, the HFSS regulation (High in Fat, Salt, and Sugar) continued to drive innovation in the health space. On 1 October 2022, restrictions on product location came into…

Health and wellness continued to be a key driver of innovation and sales in staple foods during 2023, as consumers looked to invest in food and drink that could prevent long-term health problems while supporting daily wellness goals. Health awareness…

Consumers in Switzerland eat a lot of processed meat and processed seafood, but there has been a growing movement towards the adoption of vegan, vegetarian and flexitarian diets. While the proportion of people identifying as vegans and vegetarians…

The health and wellness trend continued to grow in Sweden in 2023, shaping consumers' purchasing habits of staple foods. In addition to seeking low sugar, fat, and salt, many consumers are reaching for free-from options and looking to eliminate…

Child and juvenile obesity remains a significant concern in Spain, which had one of the highest rates in Europe in 2023, according to the World Health Organization. Indeed, the World Obesity Atlas 2023, a report published by the World Obesity…

Towards the end of the review period, Norway’s health and wellness staple foods industry continued to record rising sales as a result of the development of the overall health and wellness trend. The largest category across the industry is natural…

Consumers in Italy have become more conscious of the importance of following a healthier diet, but despite this they still crave indulgences. As such, Italian consumers are increasingly looking for no fat and no sugar cakes and that are rich in…

Health and wellness concerns are increasing across Ireland, shaping buying habits within staple foods. Consumers are looking to improve nutritional content, avoid artificial ingredients, and reduce high sugar and fat levels. As consumers have changed…

High fibre remained the leading health and wellness claim in staple foods in Greece in 2023. Many consumers look for high fibre products to compensate for the deficiency in their fibre intake from vegetables, especially as increasingly hectic…

Post-pandemic, increasingly health-conscious consumers are searching for healthier staple foods in Germany, including breakfast options, thereby driving up demand for no, low or no added sugar variants, all of which recorded double-digit value growth…

The number of people adopting vegan, vegetarian and flexitarian diets is growing in France. While still somewhat underdeveloped as compared to neighbouring markets such as the UK and Germany, this trend has gained momentum in recent years, primarily…

Gluten free remained the leading health and wellness claim in staple foods in Finland in value terms by a substantial margin in 2023. Several categories saw volume sales of products with this positioning grow at robust rates, as in line with rising…

Health and wellness trends are becoming increasingly aligned with ethical considerations in consumer purchasing decisions. Consumers are becoming more concerned about social and environmental sustainability, climate impact and animal welfare, as well…

With the health and wellness trend gathering momentum on an annual basis in Belgium, Nutri-Scores have been gaining in importance across packaged food categories, including staple foods. In general, local consumers are seeking out staple products…

Animal welfare is increasingly impacting Austrian consumers' buying decisions, with organic meat, cruelty-free farming, and vegan options gaining ground. While approximately 2% of the Austrian population are vegans, an increasing number of consumers…