Western Europe

Organic products came to the fore in several categories within cooking ingredients and meals in 2023. As demand has risen, retailers’ shelves have become increasingly crowded with organic products, with many stores creating specific areas dedicated…

Consumers in Ireland were continuing to align with health and wellness trends in 2023, increasingly choosing foods with low fat, low sugar, low salt and high nutritional value. Health has been a key driver of growth for vegetarian products, with a…

Natural was the leading health and wellness claim in cooking ingredients and meals in Greece in 2023. The claim saw dynamic growth in both volume and value terms during the year. In common with consumers in many other markets, Greek consumers have…

Health concerns among German consumers continued to influence developments within packaged food in 2023. Despite inflationary pressures and rising prices, many health-conscious consumers continued to prioritise their health and were willing to pay…

Two-thirds of French consumers were overweight or obese in 2023, with the share of consumers who are obese rising by one percentage point to 26%. Alongside this there is an increasing consumer awareness of the health risks associated with being…

Lactose free remained the leading health and wellness claim in cooking ingredients and meals in Finland in 2023, with current value sales growing by 18% from 2022 to reach EUR164 million. While value growth was skewed somewhat by price hikes imposed…

Organic remained the leading claim in health and wellness cooking ingredients in Denmark in 2023. Danes are prodigious consumers of organic food, and 26% of 2023 Health and Nutrition survey respondents sought 100% organic products. Furthermore, the…

Demand for healthy cooking ingredients and ready meals was on the rise in Belgium in 2023. Indeed, the Nutri-Score given to products is becoming more important for consumers, who are increasingly buying products with better Nutri-Scores especially…

The prevalence of allergies in Austria has increased demand for gluten free cooking ingredients and meals, while those without gluten intolerances continue to avoid gluten for health benefits. These consumers believe reducing or eliminating gluten…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…