Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
The consumer base in Turkey increased in 2023, as the country saw substantial immigration and a strong influx of inbound tourists. Despite inflationary pressures and higher prices, the consumption of soft drinks increased, and the focus on health and…
Local consumers are increasingly prioritising perceived healthier soft drinks, not only due to greater concerns over their health or to a more expanded knowledge of their own needs, but also because of the more expensive retail prices of soft drinks…
Health and wellness trends continued to rise on the soft drinks landscape in 2023, having been bolstered by concerns surrounding COVID-19, which reinvigorated focus on health and preventing long-term illnesses. Health concerns have, therefore,…
2023 saw health and wellness soft drinks outperform the overall soft drinks industry in Switzerland. Consumer awareness of the health benefits of consuming soft drinks with health and wellness claims continued to increase which encouraged more people…
Boosted by the outbreak of COVID-19, consumers in Sweden have become more nutritionally aware, choosing food and drink with wellness claims to support their every day and long-term health prospects. Ongoing media and professional discussion…
Sugary soft drinks have become a particularly strong focus for concerns about the rise in childhood obesity across many markets. The issue of childhood obesity is particularly pressing in Spain, with research from the Instituto de Salud Carlos III…
2022 was an interesting year for the health and wellness soft drinks industry in Norway as demand patterns continued to be shaped by two countervailing trends. The first of these was the positive impact of domestic tax policy, specifically the…
The strongest trend in health and wellness soft drinks in Italy in 2023 concerned the development of low sugar and no added sugar soft drinks. This was linked to the growing media attention on Italy’s rising obesity rate and the health risks…
Aligned with the rising demand for healthier options, consumers in Ireland are looking for practical, convenient ways to boost their nutritional intake. Fortified soft drink options have become increasingly appealing, with products offering…
Sugar has become a key focus of consumer health concerns on the back of increasing publicity around the role of excessive sugar consumption in the development of a range of health problems, including obesity, type 2 diabetes and hypertension. Sugary…