Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
The shift from traditional or sugary alternatives, such as Coca-Cola and Pepsi, to low/no sugar variants, like Coca-Cola Zero Sugar, Coca-Cola Light, and Pepsi Max, is not a new trend, but it is the longest standing health trend in soft drinks. This…
Sugary soft drinks have become a particularly strong focus for concerns about the rise in childhood obesity across many markets. The issue of childhood obesity is particularly pressing in Spain, with research from the Instituto de Salud Carlos III…
2022 was an interesting year for the health and wellness soft drinks industry in Norway as demand patterns continued to be shaped by two countervailing trends. The first of these was the positive impact of domestic tax policy, specifically the…
The strongest trend in health and wellness soft drinks in Italy in 2023 concerned the development of low sugar and no added sugar soft drinks. This was linked to the growing media attention on Italy’s rising obesity rate and the health risks…
Aligned with the rising demand for healthier options, consumers in Ireland are looking for practical, convenient ways to boost their nutritional intake. Fortified soft drink options have become increasingly appealing, with products offering…
Sugar has become a key focus of consumer health concerns on the back of increasing publicity around the role of excessive sugar consumption in the development of a range of health problems, including obesity, type 2 diabetes and hypertension. Sugary…
In 2022, health claims within soft drinks that were a good source of antioxidants, minerals or vitamins grew significantly in Germany. This growth was driven by increasing consumer awareness and interest in nutrition and wellness, as Germans sought…
Retail volume sales of organic soft drinks in France declined for a second consecutive year in 2023, and at a steeper rate than in 2022. This was driven by a second consecutive year of elevated inflation with living costs continuing to rise and…
The selection of functional soft drinks is growing in Finland and consumers are exhibiting great interest in products that offer added protein and an energy boost. Finns lead hectic and active lifestyles in the cold and dark Nordic climate, making…
No sugar was the leading health and wellness claim in soft drinks in Denmark in 2023. Sugar has become a key focus of consumer health concerns in recent years, supported by scientific research and media coverage focusing on the role of excessive…