Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Towards the end of the review period, Norway’s health and wellness staple foods industry continued to record rising sales as a result of the development of the overall health and wellness trend. The largest category across the industry is natural…
Consumers in Italy have become more conscious of the importance of following a healthier diet, but despite this they still crave indulgences. As such, Italian consumers are increasingly looking for no fat and no sugar cakes and that are rich in…
Health and wellness concerns are increasing across Ireland, shaping buying habits within staple foods. Consumers are looking to improve nutritional content, avoid artificial ingredients, and reduce high sugar and fat levels. As consumers have changed…
High fibre remained the leading health and wellness claim in staple foods in Greece in 2023. Many consumers look for high fibre products to compensate for the deficiency in their fibre intake from vegetables, especially as increasingly hectic…
With local consumers becoming increasingly health-conscious and looking for healthier breakfast options, the demand for low or no added sugar breakfast cereals in Germany has increased in recent years. These alternative options contain reduced levels…