Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Natural remained the leading health and wellness claim in hot drinks in Greece in 2023. Coffee and tea have an inherently natural positioning, which resonates strongly with growing consumer concerns about the potentially harmful health effects of…
The growing demand for functional beverages was one of the most important trends for hot drinks in Germany in 2022. Coffee has benefited from this generally as an energising beverage, with elevated retail demand fuelled by some German consumers…
Fruit/herbal tea has traditionally been a keen area of focus for health and wellness claims in France with consumers attracted to the natural benefits of ingredients such as chamomile, peppermint and fennel, for instance. However, France experienced…
Finns are clearly migrating towards fruit/herbal tea, green tea and other tea, which are snatching sales away from black tea. This movement is being powered by the health and wellness trend, as well as Finns’ keenness to experiment with new products…
In general, Danish consumers display a notable fondness for organic products, with Euromonitor International’s Health and Nutrition Survey 2023 finding that 26% of respondents sought 100% organic products. Moreover, the health and wellness trend is…
Consumers moved towards no caffeine hot drinks in various formats in Belgium in 2023. For instance, loose herbal tea is becoming more popular in the Belgian market and is gaining a growing presence in supermarkets, when it was once only sold via…
Austrian consumers are increasingly migrating towards health and wellness hot drinks as part of a wider shift towards healthier lifestyles. The outbreak of COVID-19 bolstered health awareness and increased focus on nutrition, motivating Austrians to…
The health and wellness trend is shaping product developments in dairy products and alternatives in Turkey, with a noticeable rise in fortified/functional products, especially in drinking milk products, and cheese, as well as baby food. For instance,…
With local consumers becoming increasingly aware of the benefits of balanced nutrition and exercise on their health, demand for high protein food products has significantly grown in the UK. This has been particularly evident in dairy products that…
Health and wellness dairy products and alternatives in the Netherlands saw a significant boost in sales over the review period, bolstered by the outbreak of COVID-19. Dutch consumers, increasingly conscious of their health, started selecting food and…