Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
The shift from traditional or sugary alternatives, such as Coca-Cola and Pepsi, to low/no sugar variants, like Coca-Cola Zero Sugar, Coca-Cola Light, and Pepsi Max, is not a new trend, but it is the longest standing health trend in soft drinks. This…
2022 saw health and wellness soft drinks outperform the overall soft drinks industry in Switzerland as consumer awareness of the health benefits of consuming health and wellness products generally continued to increase. Numerous categories of health…
Health and wellness trends continued to rise on the soft drinks landscape in 2023, having been bolstered by concerns surrounding COVID-19, which reinvigorated focus on health and preventing long-term illnesses. Health concerns have, therefore,…
Local consumers are increasingly prioritising perceived healthier soft drinks, not only due to greater concerns over their health or to a more expanded knowledge of their own needs, but also because of the more expensive retail prices of soft drinks…
The consumer base in Turkey increased in 2022, as the country saw substantial immigration, and also a strong influx of tourists. Despite inflationary pressures and higher prices, the consumption of soft drinks increased, and the focus on health and…
Animal welfare is increasingly impacting Austrian consumers' buying decisions, with organic meat, cruelty-free farming, and vegan options gaining ground. While approximately 2% of the Austrian population are vegans, an increasing number of consumers…
With the health and wellness trend gathering momentum on an annual basis in Belgium, Nutri-Scores have been gaining in importance across packaged food categories, including staple foods. In general, local consumers are seeking out staple products…
Health and wellness trends are becoming increasingly aligned with ethical considerations in consumer purchasing decisions. Consumers are becoming more concerned about social and environmental sustainability, climate impact and animal welfare, as well…
The oat boom continues expanding in Finland. Not only are oats a traditional Nordic superfood, but there is also considerable new product development allowing brands to deliver value-added benefits. The health benefits of oats are widely known in…
The number of people adopting vegan, vegetarian and flexitarian diets is growing in France. While still somewhat underdeveloped as compared to neighbouring markets such as the UK and Germany, this trend has gained momentum in recent years, primarily…