Western Europe

New lifestyles, including flexible working models, have encouraged local consumers to cook more often at home. This is in addition to rising inflation in the UK, which has been pushing up the cost of meals through consumer foodservice. This trend…

Turkey has a long history of consumers enjoying dips, although these are often either made from scratch at home, or consumed in neighbourhood restaurants. However, recently there has been an increase in the availability of packaged dips, which are…

Health and wellness was a key trend in dairy products and alternatives in 2023, shaping demand and consumer purchasing habits. Lactose free drove the strongest retail value sales, while organic dairy and alternatives continued to gain ground, driven…

The reduction in meat consumption due to concerns about health, the environment and animal welfare had an influence on the development of demand for health and wellness dairy products and alternatives in Belgium in 2023. Consumers are seeking dairy…

The lactose free claim saw a fall in both volume and value sales in Denmark in 2023. However, the longer term trend is upward. Sales of lactose free products remain significantly higher than at the beginning of the review period, and the claim is…

Sugar has increasingly become the focus of consumer health concerns around the world, with excessive consumption of sugar in modern diets associated with the development of a number of health problems, including obesity, type 2 diabetes and…

Only a small percentage of consumers in France are vegan or vegetarian, but while figures are still quite low compared to markets such as the UK and Germany, the adoption of vegan, vegetarian and flexitarian diets is on the rise in the country. This…

Protein-enriched products have become increasingly popular in Germany due to the growing interest in healthy eating and fitness. These products provide a convenient and appetising way for people to consume greater protein content, which is considered…

Protein is perhaps the most popular factor consumers currently look for in almost any packaged food in the Greek market. With the health and wellness trend driving a growing commitment to regular exercise and sporting activity, Greek consumers have…

Health and wellness claims have increasingly impacted buying habits across Ireland, with many consumers concerned about health conditions, including diabetes and obesity, and actively seeking wellness properties through the food and drink they…

Healthy and sustainable food continues to be a topic of primary importance for many Italians, who not only want to improve their own health but also contribute towards improving the health of the planet. This is contributing towards a rapid rise in…

Most categories across health and wellness dairy products and alternatives in Norway underperformed over the course of 2022 and this can be attributed mainly to the resumption of cross-border shopping among the local population as the country’s…

Although Spanish consumers still had to tighten their belts in 2023 due to high inflationary pressures, various health and wellness dairy products and alternatives witnessed growth during the year. Demand for low fat/no fat claims stabilised in 2023,…

Plant-based dairy, primarily oat-based, remained the most popular category in health and wellness dairy products and alternatives in Sweden in 2022. The category was notably boosted by the pandemic which led to consumers paying more attention to…

During early 2022, Bio Suisse introduced new regulations relating to the production of organic cow’s milk in Switzerland, including a significant tightening of rules relating to the feed that is given to cows. Specifically, the proportion of…

Health and wellness dairy products and alternatives in the Netherlands saw a significant boost in sales over the review period, bolstered by the outbreak of COVID-19. Dutch consumers, increasingly conscious of their health, started selecting food and…

With local consumers becoming increasingly aware of the benefits of balanced nutrition and exercise on their health, demand for high protein food products has significantly grown in the UK. This has been particularly evident in dairy products that…

The health and wellness trend is shaping product developments in dairy products and alternatives in Turkey, with a noticeable rise in fortified/functional products, especially in drinking milk products, and cheese, as well as baby food. For instance,…

Austrian consumers are increasingly migrating towards health and wellness hot drinks as part of a wider shift towards healthier lifestyles. The outbreak of COVID-19 bolstered health awareness and increased focus on nutrition, motivating Austrians to…

Consumers moved towards no caffeine hot drinks in various formats in Belgium in 2023. For instance, loose herbal tea is becoming more popular in the Belgian market and is gaining a growing presence in supermarkets, when it was once only sold via…