Western Europe

The landscape for no caffeine hot drinks recorded the highest retail value sales in 2023, driven by no caffeine coffee with retail value sales of EUR114 million. Consumers in the Netherlands are increasingly looking for easy ways to improve their…

Caffeinated products continued to record dynamic growth within hot drinks in 2022, as many local consumers looked to these beverages for an effective energy boost and to remain focused as a result of stress, anxiety and insomnia, all of which have…

Tea consumption in Turkey is vast, with most consumers drinking tea daily, and most tea produced within the country. According to the World Tea Committee, Turkey is the number one country by per capita consumption of tea. The tea industry in Turkey…

Interest in vegan goods in Austria has been bolstered by a rise in plant-based diets, with concerns surrounding environmental and animal welfare shaping buying habits. This consumer trend has impacted health and wellness snacks, with vegan claims…

The health and wellness trend gathered momentum in Belgium during 2023 as consumers became increasingly concerned about rising obesity rates. With hectic modern lifestyles and more flexible working practices, many Belgian consumers are taking on a…

In general, Danish consumers display a strong preference for organic products. Indeed, 26% of respondents to Euromonitor International’s Health and Nutrition Survey 2023, stated that they sought 100% organic products. However, while organic remained…

Health claims related to xylitol remain relevant in the Finnish snacks market, and snack products containing xylitol are gaining in popularity. The Jenkki brand and its xylitol health claims have been present since the first xylitol sweetened gum was…

French consumers have long been cognisant of how sugar intake can be a significant contributory factor in the development of conditions like obesity, type 2 diabetes and tooth decay, as the effects of excess sugar consumption have been a focal point…

Demand for snack bars and fruit snacks in Germany experienced steady growth towards the end of the review period. With increasing interest in health and wellness, many local consumers are looking for convenient and on-the-go options that provide the…

The snacks market in Greece witnessed a notable pivot towards health and wellness claims in 2023. With consumer health consciousness continuing to rise strongly, products carrying claims such as low fat, no sugar, high protein, gluten free, and vegan…

To tackle rising obesity and overweight rates in the country, the Department of Health in Ireland launched a Roadmap for Food Product Reformulation and established a Food Reformulation Task Force to implement this Roadmap in 2021. With these efforts,…

The outbreak of COVID-19 adversely affected the consumption of snack bars with these products having fallen out of favour as consumers spent more time at home. However, as restrictions were lifted, and consumers started to spend more time away from…

The return to snacking as a common dietary habit among the Norwegian population during the post-pandemic era supported positive growth across many categories of health and wellness snacks during 2022 as local people returned to their active…

Sugar has become a primary focus of consumer health concerns in recent years, as a high sugar intake has increasingly been associated with a wide range of health issues, including type 2 diabetes and hypertension. In particular, sugary snacks have…

Swedes love their snacks with high levels of per capita consumption for most categories but demand for healthier options remains comparatively quite low. Unlike most packaged food categories where consumers are opting for healthier alternatives of…

Swiss consumers are generally already acutely aware of the immediate health dangers of excessive sugar consumption, including tooth decay and weight problems. Moreover, it is widely understood among the local population that the long-term health…

Vegan snacks recorded the strongest retail value sales in 2023, with triple-digit growth seen from vegan confectionery, savoury snacks, ice cream and sugar confectionery. There is an ongoing rise in vegan, vegetarian and flexitarian diets in the…

Retail value sales of low sugar snacks continued to grow in 2022. Since the pandemic, local consumers have been paying greater attention to the impact that food has on their health, especially as media reports highlighted that those who are…

Consumers in Turkey have become highly price-sensitive, given the steep inflation rate and the decrease in tourism, as the country traditionally benefited from tourist arrivals from both Ukraine and Russia, with this disrupted by the war in Ukraine.…

The soft drinks market in 2023 was significantly shaped by the rising health and wellness trend as consumers increasingly sought healthier options that support overall wellbeing. This led some consumers to migrate towards low or no-sugar offerings…