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Western Europe

Read the latest reports on Western Europe, with local insight, sp...

Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...

 
Country Report

Bleach in Germany

Apr 2024

Bleach in Germany, despite its effective disinfecting properties, has fallen out of favour with the majority of local consumers due to its perception as a strong chemical. As a result, volume sales of bleach have been declining. This shift in…

USD 1,195
Country Report

Bleach in France

Feb 2024

Sales of bleach declined in retail volume terms in 2023 with value growth largely due to price rises rather than an increase in demand. Nonetheless, while volume sales continued to decline in 2023 this was at a slower pace than expected, as rising…

USD 1,195
Country Report

Bleach in Finland

Feb 2024

Bleach records a decline in volume sales as safety becomes a major concern. Growing awareness of the harmful impact of bleach on health and the environment prompts health-conscious consumers to switch to less harmful home care products. Bleach is now…

USD 1,195
Country Report

Bleach in Denmark

Feb 2024

Bleach witnessed a spike in retail volume sales in 2020 in light of the outbreak of the COVID-19 pandemic as households prioritised cleanliness and hygiene in the face of the virus threat. However, demand has normalised and returned to pre-pandemic…

USD 1,195
Country Report

Bleach in Belgium

Feb 2024

Bleach witnessed a remarkable turnaround in fortunes in 2020 with it seen as an affordable and effective home care solution. This dynamism was short lived however with sales tumbling in 2021 and 2022 as restrictions were eased and then lifted, and…

USD 1,195
Country Report

Bleach in Austria

Feb 2024

Post-COVID-19, sales of bleach have been declining in Austria due to growing consumer concerns about its strong chemical composition. During the pandemic, local consumers sought strong cleaners to reduce the risk of infection. Although many consumers…

USD 1,195
Country Report

Air Care in Turkey

Feb 2024

In 2023, the prices of air care products experienced a significant rise, driven by the devaluation of the Turkish Lira. This devaluation led to higher expenses in importing, producing, and distributing these products, compelling manufacturers to…

USD 1,195
Country Report

Air Care in the United Kingdom

Feb 2024

Air care was one of the top performers in home care in 2023, recording the third highest retail value growth after surface care and home insecticides. In terms of volume, the only formats experiencing volume declines were gel air fresheners and car…

USD 1,195
Country Report

Air Care in the Netherlands

Feb 2024

Dutch consumers are increasingly aware of the harmful effects of chemicals on their health and look to refrain from buying air care products that might potentially emit harmful chemicals, opting for more natural solutions instead. As a consequence,…

USD 1,195
Country Report

Air Care in Switzerland

Feb 2024

With consumers spending more time at home during the COVID-19 crisis, demand for air care increased. People looked to improve the ambience of their home, removing bad smells and replacing them with ones that could enhance the home environment and…

USD 1,195
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