Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Dishwashing has been adversely affected by price growth, leading consumers to adopt more economical practices. Users of automatic dishwashing machines are opting for full loads to maximise efficiency. Some consumers are downgrading from all-inclusive…
With households seeing a drop in their disposable income in 2023 promotions became the number one driver of sales of dishwashing products. Many people stocked up on supplies when there were attractive prices on offer, meaning that volume sales tended…
In 2023, value sales of dishwashing in Germany continued to grow, primarily influenced by inflationary pressures that led to a rise in unit prices. Among the different formats, automatic dishwashing tablets retained the highest value share, while…
Dishwashing is booming in value growth, driven by price hikes caused by increased costs for manufacturers and inflation overall. On the other hand, volume remains stable, albeit at low growth rates. This is because many dishwashing products are…
Many consumers consider dishwashers an essential home appliance in Ireland, with many aware of the eco-benefits of using dishwashers above hand washing. In addition, many consumers look to use dishwashing products more sustainably, waiting for a full…
Dishwashing in Italy saw strong growth doing the pandemic, but in 2023 sales continued to normalise as consumers continued to return to pre-pandemic routines, spending more time dining in foodservice channels and with friends and family, and less…
Orkla continued to dominate dishwashing in 2023, supported by its Sun and Zalo brands, which led in automatic dishwashing and hand dishwashing, respectively. While these two brands lost value share during the review period, this was due partially to…
The dishwashing category has benefited from consumers returning to home cooking or choosing food delivery/takeaways instead of going to restaurants. This has been visible with the continued trend towards consumers taking meals from home to eat in the…
Dishwashing products in Spain registered only marginal growth in retail volume terms in 2023. This was partly attributable to the high cost of living, which forced many consumers to modify their daily cleaning habits, in order to reduce their water…
Significant strides have been made in incremental efficacy improvements to alleviate household chores. A notable example is the hand dishwashing brand, Yes Max Power, which claims to require four times less scrubbing on tough grease compared to its…