Western Europe

Sales of other hot drinks rocketed following the outbreak of COVID-19 as consumers were forced into home seclusion and people stocked up on supplies. Since then retail volume sales of other hot drinks have been on a downward trajectory as consumers…

Tea sales through retail in 2023 are witnessing a resurgence of the negative trend they faced even before the onset of the pandemic. The persistent decline in tea sales, which predates the pandemic, has re-emerged post-pandemic. One of the leading…

Denmark is considered to be a country of coffee lovers. Tea, in many respects, is considered simply a seasonal hot drink. In 2023, overall, tea volumes were moderately down, with decline driven by falling sales of black tea. This category is mature…

The resumption of cross-border trade with Sweden has continued to have a negative impact on sales of tea in Norway during 2023 with the category posting a steady decline in retail volume terms. The return of more consumers to the workplace,…

Foodservice coffee sales in Finland continue to normalise in 2023, with volumes fully recovering to pre-pandemic levels. As Finns returned to foodservice establishments, coffee purchases in the retail trade have been scaled back resulting in much…