Western Europe

In 2023, retail volume sales of tea experienced steady growth, despite another year of strong retail price inflation. Turkey is a tea producing country with the highest per capita consumption of black tea in the world, and this has sustained…

The overarching health and wellness trend triggered by the pandemic has placed herbal/traditional medicinal teas, other fruit/herbal teas, and various other teas in a growing and strong position. While consumers are not as concerned about improving…

Overall retail volume sales of tea in the Netherlands have continued to contract in 2023 due to a combination of rising prices, weakened purchasing power, increasing maturity and the fact that consumers are now spending less time at home with the…

In 2023, tea recorded slight retail volume growth, while higher prices fostered a strong increase in retail current value sales. The demand for tea remained strong in Switzerland. Tea benefits from a lot of types being in line with the key health and…

Total volume sales of tea are projected to decline over 2023, although there is a significant shift from retail to foodservice as consumers resume pre-COVID-19 lifestyles. Black tea, the biggest category, is mature with relatively low new product…

Retail volume sales of tea are set to see a negligible decline in 2023, due to the continued normalisation of sales following the sizeable increase which was seen as a result of the pandemic. Black tea, other fruit/herbal tea, green tea, instant tea,…

Although the landscape saw a positive performance in the on-trade, retail volume sales of tea declined in 2023. The return to offices and consequent decrease in home-working continued to negatively impact off-trade volume sales, with consumers…

The resumption of cross-border trade with Sweden has continued to have a negative impact on sales of tea in Norway during 2023 with the category posting a steady decline in retail volume terms. The return of more consumers to the workplace,…

Tea is seeing a more sluggish performance than coffee, with retail volume sales remaining in negative figures and retail value barely managing to achieve a positive result. Foodservice volume, on the other hand, is seeing a healthier performance.…

The growing interest in coffee has hampered retail tea demand in Ireland 2023. Slowdowns in 2021 and 2022 followed a small spike in retail volume growth, due to the restrictions on on-trade sales in the wake of the Coronavirus (COVID-19) crisis, in…

Tea is yet to be a mature landscape in Greece, and as such, it has been attracting investment, with new players and launches seen during the review period. However, in 2023, the cost of living crisis resulted in a slowdown in development. The decline…

The spectre of inflation has been casting its shadow over tea in 2023, significantly shaping consumer preferences and purchasing decisions. As inflation drives up the cost of everyday essentials, including tea, local consumers are making thoughtful…

Retail value sales of tea continued to post appreciable value growth in 2023, but this was mostly due to the rising of cost of tea itself and its packaging, as well as the global impact of rampant inflation. Total volume sales contracted…

In 2023, tea volumes continue to normalise to pre-pandemic levels, with foodservice gaining ground after the lockdowns led to closures. By contrast, retail is facing declining volume sales due to weaker consumption at home now that consumers are keen…

Denmark is considered to be a country of coffee lovers. Tea, in many respects, is considered simply a seasonal hot drink. In 2023, overall, tea volumes were moderately down, with decline driven by falling sales of black tea. This category is mature…

Tea sales through retail in 2023 are witnessing a resurgence of the negative trend they faced even before the onset of the pandemic. The persistent decline in tea sales, which predates the pandemic, has re-emerged post-pandemic. One of the leading…

Following coffee, tea is the second most popular hot drink in Austria, offering consumers a tasty alternative to coffee. Many also appreciate tea as a hot drink option that can be consumed later in the day, as the product offers various caffeine…

In 2023, other hot drinks registered only marginal volume growth, driven by the solid performance of other plant based hot drinks, which are locally known as sahlep in Turkey. Sahlep is a milky hot drink made from wild orchid tubers and is a very…

Chocolate-based flavoured powder drinks is set to see declining sales in both retail volume and current value terms in 2023, owing to an increasing number of consumers favouring products which are healthy. There is an overall sense that shoppers have…

In keeping with its performance over most of the review period, other hot drinks is set to contract in retail volume terms in 2023. As a mature category with a much narrower appeal than coffee and tea in the Netherlands, it continues to suffer from a…

The most popular other hot drinks in Switzerland remained chocolate-based flavoured powder drinks and malt-based hot drinks. Chocolate-based flavoured powder drinks continued to account for the majority of retail value and volume sales in 2023,…

Other hot drinks is considered an unexciting category, largely due to its unhealthy image. Chocolate-based flavoured powder drinks remained the only significant category in 2023. In contrast to tea and coffee, retail volume sales of other hot drinks…

It has been another difficult year for other hot drinks in Spain in 2023. In the retail channel volume sales are set to decline (continuing a long-term trend, apart from the first pandemic year), and whilst volume sales in the foodservice channel are…

Other hot drinks is a mature product category in Portugal, which saw increased sales during COVID-19 due to home seclusion. Throughout this period, players focused on marketing products to be enjoyed during breakfast, with many of the leading brands…

Sales of other hot drinks rocketed following the outbreak of COVID-19 as consumers were forced into home seclusion and people stocked up on supplies. Since then retail volume sales of other hot drinks have been on a downward trajectory as consumers…

Other hot drinks consists of flavoured powder drinks, chocolate-based flavoured powder drinks, and malt-based hot drinks in Italy, all of which are seeing negative volume growth in 2023. On the other hand, sales of non-chocolate-based flavoured…

Other hot drinks witnessed divergent trends in Ireland. On the one hand, the biggest category, chocolate-based flavoured powder drinks, suffered from the health and wellness trend. On the other hand, malt-based hot drinks and “other” plant-based hot…

Other hot drinks posted a steep retail volume decline in 2023, aligned to the cost of living crisis and lower disposable incomes. As such, consumer purchasing changed, and many focused on essentials, with other hot drinks lacking commodity status. In…

Chocolate-based flavoured powder drinks maintains its popularity as the preferred format among other hot drinks in Germany. However, the demand for these beverages through foodservice remains significantly lower than pre-pandemic levels. This lower…

Overall, the other hot drinks category receives a lower level of support from most hot drinks players than coffee and tea. This weakness has been exacerbated by the fact that there are fewer at-home consumption occasions for other hot drinks since…

Other hot drinks in Finland, which consists only of chocolate-based flavoured powder drinks, is seeing a decline in total volume sales in 2023. Foodservice continues to outperform the off-trade as sales volumes recover from the pandemic. Meanwhile,…

The sales of chocolate-based flavoured powder drinks, the only category of other hot drinks available in Denmark, declined in 2023 as the category is increasingly considered unhealthy. Typically, these drinks are consumed by children and Danish…

Following an unexpected surge during the initial stages of the pandemic, attributable to lockdowns and commuting restrictions, "other" hot drinks have returned to a declining trajectory in 2023. The primary driver behind this structural decline is…

Other hot drinks recorded positive retail volume and value growth in Austria in 2023 despite growing health trends driving more consumers to lower their sugar intake. This was due to indulgence playing a growing role in consumers' everyday lives, a…

Hot drinks off-trade consumption in Turkey experienced modest single-digit growth in 2023. This growth was driven by the increasing availability of novel and diverse products, particularly within the fruit/herbal tea, green tea and coffee segments.…

British consumers continue to turn away from tea and towards coffee, with the latter set to maintain stronger retail current value growth in 2023, mainly driven by a surge in prices. Retail volumes are expected to fall in all major hot drinks…

While hot drinks in the Netherlands is poised to record solid growth in current value terms in 2023, this is mainly because unit prices have continued to rise sharply due to the spike in inflation fuelled by the global recovery from COVID-19, the…

Whether coffee, tea or other hot drinks, the industry remains very popular with consumers in Switzerland. Overall, due to coffee and tea, hot drinks recorded moderate retail volume growth in 2023. While signalling a rebound from a decline in 2022,…

Over 2023, retail volume sales of hot drinks are projected to grow moderately, following a strong drop in 2022. Coffee was especially negatively affected in 2022 due to unit price increases. As prices were more stable in 2023, demand rose. Retail…

Without doubt the key factor for hot drinks in Spain in 2023 has been the high inflation rate, and the resultant rise in unit prices faced by consumers, partly driven by high production costs and expensive raw materials. Indeed, whilst some brands…

In 2023, the hot drinks landscape in Portugal recorded positive growth in the on-trade channel, boosted by the return of tourism and out-of-home consumption post-COVID-19. Tourism was a main driver for the on-trade, while off-trade noted a volume…

Norway has continued to be impacted by elevated inflation and a rise in the cost of living which has forced consumers to be more cautious with their spending. Furthermore, with the pandemic now over there has been a resumption of cross-border trade…

The performance of hot drinks in Italy in 2023 is being strongly affected by inflationary pressures. Within this context, volume sales are sluggish while value sales are supported by rising unit prices. In addition to inflationary pressures, coffee…

The lingering economic effects of the Coronavirus (COVID-19) crisis have been exacerbated by high inflation towards the end of the review period. This has exerted strong upward pressure on product prices and the cost of living, which tempered demand,…

Rising inflation and the decline in disposable incomes negatively impacted hot drinks' performance in 2023. Significant increases in price across hot drinks and high inflation led consumers to be increasingly price-sensitive, with sales driven by…

Hot drinks in Germany still benefits from a significant proportion of the population spending considerable time at home. Although local consumers are gradually returning to foodservice channels, the cost-of-living crisis has placed them under…

At first sight, all seemed to be going rather well for hot drinks in France in 2023, at least in current value terms. Hot drinks remained one of the most dynamic markets in dry grocery products in supermarkets and hypermarkets. It also benefited from…

Hot drinks faces maturity in Finland where coffee is already well established and the consumption of tea bags black is on the decline. Retail volume sales have come under pressure from unit price increases caused by high inflation and increased…

The hot drinks market is facing falling volume sales as younger consumer segments, in particular, are opting to consume hot drinks less frequently in key categories, particularly coffee. However, value sales remain positive as, while consuming less…

Hot drinks in Belgium, being a mature product area, exhibits resilience to sudden changes in consumer behaviour influenced by external factors. Despite facing high inflation, the product area remains stable in volume terms in 2023. Notably, premium…