Western Europe

In Sweden, there is a strong emphasis on adopting sustainable packaging solutions in response to growing environmental concerns. Brands are introducing eco-friendly options such as the Conflex Silk packaging for bouillon cubes. The Swedish dairy…

The UK’s packaging industry is currently influenced by two prominent trends. Firstly, the widespread use of flexible plastic packaging, especially in areas like cheese packaging, which is being driven by its cost-effectiveness, convenience and…

In 2022, Spain’s packaging landscape continued to see growth in plant-based dairy, with brick liquid cartons remaining the primary packaging type for these products due to their exceptional barrier properties. Emerging categories like plant-based…

In 2022, the main trend in the packaging industry in Italy was a strong emphasis on sustainable and eco-friendly packaging solutions. Italy, like many countries, is experiencing growing concerns about environmental issues, prompting a shift in…

Packaging changes in Germany reflect a broader shift towards sustainability and environmental stewardship. The EU’s imposition of a “plastic tax” in 2021 has put tremendous pressure on businesses and industries to adopt more environmentally-friendly…

The influence of sustainability is changing the landscape of packaging materials across industries, driving a marked trend towards eco-friendly solutions at the same time as adapting to changing consumer demands. Sustainable packaging materials are…

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

The briefing examines how the pulp commodity performs globally and in the largest countries in terms of supply and production. The report also provides data and analysis on pulp price dynamics, as well as trends across key commodity-consuming…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

Packaging unit volumes recorded their strongest growth in beer among the main alcoholic drinks categories in Turkey in 2022. The strong increase in beer packaging sales was attributed to factors such as a growing market and changing consumer…

Total alcoholic drinks packaging recorded healthy growth in 2020, despite the disruptions caused by the COVID-19 pandemic. While foodservice unit volumes plummeted, due to cafés, pubs and restaurants all being closed for extended periods in 2020,…

The widespread closure of foodservice outlets in Switzerland during lockdown led to sales in this channel plummeting in alcoholic drinks in 2020, resulting in a major decline in packaging unit volumes in this channel in this year. While some sales…

Unlike other European countries, Sweden did not impose major lockdown restrictions on households and businesses due to COVID-19, instead advising its citizens to observe social distancing measures, limit travel and avoid major gatherings in public…

In 2022, glass bottles remained the dominant packaging choice for alcoholic drinks in Spain. However, metal beverage cans had been growing in popularity over the review period. This was primarily due to the lightweight and portable nature of cans,…

The Netherlands has witnessed a gradual increase in beer packaging within the alcoholic drinks market due to the flourishing craft beer movement, which has led to an expansion of microbreweries and demand for diverse beer flavours, prompting…

In the retail channel’s packaging unit volumes of alcoholic drinks in Italy, metal beverage cans were becoming more popular during the review period, albeit with the exception of 2022, with this pack type expected to also continue gaining share over…

Alcoholic drinks packaging saw growth in its total unit volumes in 2022, driven entirely by the recovery of foodservice sales, with the retail channel seeing another year of decline, after recording a demand spike in 2020. The dynamic foodservice…

In the upcoming years, consumers and businesses face an array of challenges, with income inequality, mass migration and rising uncertainty about another crisis being among the major ones. Nevertheless, within this lie untapped opportunities. This…

Flavoured/mixed lager packaging continued to register strong growth in France's alcoholic drinks packaging industry in 2022, helped by changing consumer preferences and the demand for unique taste experiences. Breweries sought to differentiate their…

This report assesses the position of glass packaging in Western Europe. It analyses the recent performance of glass, including the impact of the COVID-19 pandemic, as well as covering future predictions for the packaging type. The report also…