Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
In 2024, Austria's pet products category is thriving, benefiting from the continued impact of the COVID-19 pandemic, which significantly increased pet ownership as Austrians sought companionship during lockdowns. Innovation is a key growth driver,…
In 2024, the pet care industry in Austria reflects a dynamic landscape shaped by evolving consumer preferences and economic factors. The industry continues to experience significant trends favouring sustainability and functional pet foods across all…
Within other pet food, bird food showed some decline and small mammal/reptile food recorded minimal growth in volume terms in 2024. Fish food, however, fared somewhat better, driven by a steady interest in aquariums bolstered by a niche group of…
In 2024, dog food in Austria continued its robust expansion, building on the momentum of the previous year with moderate growth in volume terms and an even more pronounced increase in current retail value. This dynamism can be attributed to a…
In 2024, cat food in Austria saw notable developments, with premium categories exhibiting robust growth, particularly in wet food, while economy cat food saw a slight decrease in both wet and dry formats. This trend is evident in the rising demand…
Holistic wellness in pet health is becoming more sophisticated than ever. As needs become more nuanced, expected benefits are becoming more specific. This report explores how pet life stage nutrition offers opportunities for targeting stage-specific…
The rising popularity of cats as household companions is leading to significant expansion of the cat population, driving up the demand for cat litter in Germany. This surge in feline ownership is creating a robust market opportunity for manufacturers…
Pet care in Germany is experiencing some shifts, driven by changing consumer behaviours and market dynamics. Despite a slowdown in the growth of the pet population, the industry continues to flourish, propelled by enduring trends such as…
Other pet food in Germany is only experiencing marginal volume growth in 2024. Post-pandemic Germany is witnessing a discernible preference shift towards traditional pets such as dogs and cats, with small mammals, reptiles, birds, and fish garnering…
Dog food in Germany is experiencing pronounced polarisation of price segments, with mid-priced dry dog food recording a decline in 2024, while both premium and economy segments are enjoying notable growth. This trend is being driven by evolving…