Western Europe

In 2024, Austria's pet products category is thriving, benefiting from the continued impact of the COVID-19 pandemic, which significantly increased pet ownership as Austrians sought companionship during lockdowns. Innovation is a key growth driver,…

In 2024, the pet care industry in Austria reflects a dynamic landscape shaped by evolving consumer preferences and economic factors. The industry continues to experience significant trends favouring sustainability and functional pet foods across all…

Within other pet food, bird food showed some decline and small mammal/reptile food recorded minimal growth in volume terms in 2024. Fish food, however, fared somewhat better, driven by a steady interest in aquariums bolstered by a niche group of…

In 2024, dog food in Austria continued its robust expansion, building on the momentum of the previous year with moderate growth in volume terms and an even more pronounced increase in current retail value. This dynamism can be attributed to a…

In 2024, cat food in Austria saw notable developments, with premium categories exhibiting robust growth, particularly in wet food, while economy cat food saw a slight decrease in both wet and dry formats. This trend is evident in the rising demand…

Holistic wellness in pet health is becoming more sophisticated than ever. As needs become more nuanced, expected benefits are becoming more specific. This report explores how pet life stage nutrition offers opportunities for targeting stage-specific…

The rising popularity of cats as household companions is leading to significant expansion of the cat population, driving up the demand for cat litter in Germany. This surge in feline ownership is creating a robust market opportunity for manufacturers…

Pet care in Germany is experiencing some shifts, driven by changing consumer behaviours and market dynamics. Despite a slowdown in the growth of the pet population, the industry continues to flourish, propelled by enduring trends such as…

Other pet food in Germany is only experiencing marginal volume growth in 2024. Post-pandemic Germany is witnessing a discernible preference shift towards traditional pets such as dogs and cats, with small mammals, reptiles, birds, and fish garnering…

Dog food in Germany is experiencing pronounced polarisation of price segments, with mid-priced dry dog food recording a decline in 2024, while both premium and economy segments are enjoying notable growth. This trend is being driven by evolving…

Demand for premium cat food in Germany continues to grow in 2024. Notably, the cat population in Germany is increasing at a faster rate than the dog population, creating a larger customer base for cat food. This demographic shift is heightening…

The Western European pet care market performed strongly during the pandemic, with pet adoption levels up and owners spending more time with their pets during home seclusion. However, the high inflation in the region was putting pressure on consumers’…

Turkey’s pet products market is benefitting from the pet humanisation trend in 2024, as seen in other pet care categories. Humanisation is particularly pronounced among dog owners, who are thus more likely than other pet owners to buy non-essential…

Pet care in Turkey in 2024 is seeing local consumers showing an increasingly cautious attitude towards consumption. The economic uncertainty the country throughout the review period has resulted in a widespread conservative and reluctant approach in…

Other pet food in Turkey is being impacted by the continued decline in the pet fish population in 2024. During the pandemic, prolonged home seclusion led to shifts in consumers’ lifestyles, priorities and leisure activities, benefitting the demand…

Dog food in Turkey is feeling the impact of the slowed expansion of the pet dog population in 2024, as the full return to pre-pandemic routines and rising living costs have recently undermined the inclination to acquire new pets for many people.…

2024 is seeing the continued preference of cats over dogs in Turkey, benefitting sales in cat food. Cats are smaller than most dogs and so require less food and less space and are generally much lower maintenance, supporting rising cat ownership as…

Pet products is expected to register modest current value growth in Switzerland in 2024. Pets are increasingly viewed as family members in Switzerland, and the pet humanisation trend that is driving demand for upmarket pet food has similarly led to…

In 2024, pet products is recording positive retail value growth, driven by other pet products and pet healthcare. Supplements for large animals, such as cats and dogs, are extensively developed and easily accessible in most pet aisles. Conversely,…

Pet products is expected to maintain current value growth in Portugal in 2024, with sales set to rise across all categories – cat litter, pet healthcare, and other pet products, However, the rate of increase is expected to slow compared with the…