Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
General merchandise stores saw continued current value growth in Greece in 2023. Many brands continue to invest heavily in traditional advertising, such as through television, since it still manages to target consumers aged above 40 years old who…
Health and beauty specialists saw current value growth in Greece in 2023. Players in the channel are working hard to differentiate their offers and adapt to evolving market trends. The Body Shop launched a store in Athens that is sustainably designed…
The home products specialists channel registered current value growth in Greece in 2023. During the year, Leroy Merlin, the third largest brand in home products specialists overall, inaugurated its first Naterial store, a showroom that offers the…
The hypermarkets channel saw value sales rise in Greece in 2023. Hypermarkets are evolving into small shopping centres. Their construction with escalators, their huge parking lots and the variety of products on offer are reminiscent of a shopping…
Retail e-commerce saw more modest current value growth in Greece in 2023, following three consecutive years of double-digit expansion. The fact that the penetration rate of e-commerce in many categories was relatively low by Western European…