Western Europe

Value sales growth of wipes in the Netherlands continued to be significant in 2023, driven by high increases in price. Underlying factors that led to price increases included high transport costs, high energy costs and increased costs of raw…

The years 2022 and 2023 witnessed a significant escalation in unit prices across away-from-home tissue and hygiene, primarily driven by inflationary pressures. Rising input costs, including energy, materials, labour, and logistics, compelled…

Away-from-home tissue, being a B2B (business-to-business) category, faced challenges associated with the fluctuating costs of cellulose in the market. Many contracts in this category are made well in advance, often a year or more, and are based on…

In 2023, menstrual care in Norway witnessed a notable increase in retail prices. This surge can be attributed to rising input costs for manufacturers and retailers, including expenses related to material sourcing, rental overheads, and salary…

In 2022, the Spanish government took a step to address menstrual poverty by announcing a general tax reduction from 10% to 4% on all menstrual care products, which came into effect in 2023. However, despite these efforts, the category faced…

The year 2023 saw a notable trend of broad increases in retail price points for nappies, diapers, and pants in Norway. This surge was primarily driven by cost inflation across various aspects of production, including energy, material sourcing,…

Sales of nappies/diapers/pants in Spain have been influenced by the country's low birth rate since 2017. Spain has reported one of the lowest birth rates in the European region, ranking below the European average and only above Italy. In fact,…

The growth of retail adult incontinence in Norway in 2023 continues to be predominantly driven by the ageing population. Factors such as increased awareness, improved availability through grocery retailers, reduced stigma surrounding incontinence,…

Retail adult incontinence remained one of the more resilient categories in tissue and hygiene in 2023 with it recording growth both in current value terms but also retail volume terms. This was in large part due to the essential nature of these…

Household spending power in Norway is under strain due to the combination of price inflation and higher interest rates, leading to a more cautious approach to purchasing decisions. With inflation persisting at a rate of 5% in 2023, according to…

Despite challenging economic conditions, limited purchasing power, and elevated inflation, retail tissue showed resilience with it recording double-digit growth in current value terms for the second consecutive year in 2023. However, it is important…

Unit price points for Rx/reimbursement adult incontinence experienced a high but moderating spike in Norway in 2023. This increase can be attributed to inflationary pressures, including rising input costs such as energy, materials, labour, and…

For nearly 40 years. the Spanish Public Health system has included adult incontinence protection in the list of Rx/reimbursement medical products. These products can be purchased through e-commerce and in health and beauty specialists with the…

Tissue and hygiene experienced robust value growth in Norway in 2023, driven primarily by persistent inflationary pressures. While inflation moderated from its 2022 spike, it remained elevated historically, resulting in notable percentage increases…

2023 was marked by considerable challenges with regard to the raw materials required for tissue and hygiene products. Dramatic fluctuations in cellulose prices alongside general inflation led to rising costs for most players which they were forced to…

In 2023, in the wipes product area in Norway there was a notable increase in product claims focusing on clean wellness, highlighting the absence of harmful substances and the use of plant-based or natural ingredients. This trend is driven by…

The challenges faced by the wipes category were similar to those affecting other tissue and hygiene products, with the inflation crisis causing a shift in consumer behaviour and priorities. The drop in demand for wipes was associated with the…

In 2023, the away-from-home (AFH) tissue and hygiene landscape showcased a strong performance, with positive retail value growth. After facing a significant decline due to COVID-19 travel restrictions, away-from-home (AFH) tissue sales rose in 2023,…

In 2023, value sales of away-from-home tissue and hygiene increased at a relatively high rate. Inflationary cost pressures remained an issue in 2023 forcing manufacturers to increase unit prices. Inflation stemmed from price inflation, spiking input…

In 2023, sales of away-from-home tissue in Turkey witnessed a positive, albeit low single-digit, volume growth. This uptick was driven by several factors, including the gradual return of individuals to traditional office settings following the…