Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Cigarettes saw another year of retail volume decline in 2023, with the smoking prevalence continuing to fall in the Netherlands, and the number of young people starting to smoke also decreasing. With the regulatory environment becoming ever stricter…
Sales of cigars, cigarillos and smoking tobacco declined in retail volume terms in 2023. The resumption of cross border trade with Sweden together with price increases in Norway were among the drivers of this decline. During the height of the…
Cigars, cigarillos and smoking tobacco in the Netherlands has been significantly impacted by excise tax increases, particularly for smoking tobacco, which have aligned with hikes in cigarette taxes. On 1 Apr 2023, excise increased on smoking tobacco,…
Young adults are driving growth of the smokeless tobacco, e-vapour products and heated tobacco category in the Netherlands. Recent statistics from the Centraal Bureau voor de Statistiek (CBS) indicate a substantial rise in e-cigarette usage among…
Sales of Swedish-style snus continued to see healthy growth in 2023 in retail volume terms. The percentage of the population that uses snus daily has doubled in the past ten years. Most of those who use snus daily are under 45 years old. The most…
Sales of cigarettes, cigars, cigarillos and smoking tobacco declined in retail volume terms in 2023. Smoking prevalence also dropped in 2023 compared to 2022. More people are quitting smoking for health and financial reasons while some smokers are…
Tobacco in the Netherlands is heavily influenced by regulatory changes, shifts in consumer behaviour, and economic pressures. In 2023, cigarette sales declined for another consecutive year as the long-term shift away from smoking tobacco continued.…
Sales of cigarettes continued their downward trend in Belgium throughout 2023. This decline can be attributed to several factors. The Belgian government significantly increased excise duties on cigarettes in 2023, leading to higher prices that…
Despite the positive impact from sales to tourists, this was not enough to prevent cigarettes from declining in in retail volume terms in 2023. The difficult economic context, high inflation and relevant price increases on cigarettes due to tax…
In 2023, retail volume sales of cigarettes declined marginally in Sweden. The Swedish government’s strategy to reduce the smoking rate has been successful with smoking prevalence steadily falling to a record low of 5.5% in 2023, which is extremely…
Smoking tobacco experienced a significant decline in Belgium during 2023, primarily driven by escalating prices following recent excise hikes. The skyrocketing prices have led to a sharp reduction in sales, particularly to French consumers who…
Despite the prices of cigarillos increasing these products still benefited from a more favourable taxation during 2023, and lower average prices compared to cigarettes. Due to a more significant increase in the prices of cigarettes some consumers…
Smoking tobacco and cigarillos are both steadily losing popularity in Sweden, particularly among young adults who have been switching to snus and nicotine pouches. Border trade is typical in tobacco products within the Nordic region, with the return…
Sweden continues to invest in its unique ‘harm reduction’ policy in efforts to try to reduce smoking cigarettes. Indeed, the country’s low smoking rate is widely reported in the international media. In 2022-2023, there was a clear increase in vaping…
Heated tobacco products continued to see outstanding growth in retail volume terms in 2023 with the category becoming among the most popular smoking alternatives to combustion tobacco. Tabaqueira SA - Empresa Industrial de Tabacos SA (GBO Philip…
E-vapour products, as a product area, experienced significant growth in 2023, driven by a combination of factors. The increase in excise taxes on cigarettes and smoking tobacco prompted many consumers to switch to e-vapour products, seeing them as a…
Sales of traditional tobacco products in Belgium continued to decline rapidly in 2023, primarily due to an increase in excise taxes on cigarettes and smoking tobacco. The diminishing price gap with neighbouring countries, such as France, has also…
The challenging economic environment and relevant price increases due to persistently high inflation and tax revisions affected the market performance in 2023, mainly to the detriment of cigarettes and fine cut tobacco. Cigarettes saw a decline in…
In 2023, tobacco in Sweden witnessed steady growth in retail volume and current value terms, although rates have slowed down year-on-year. Retail volume sales of cigarettes and smoking tobacco continued to plummet in Sweden, while cigars and nicotine…
Retail volume sales of cigarettes in Greece posted a decline in 2023, following the sluggish performance of the previous year. This occurred within the context of rising levels of health awareness in the country, which had a negative impact on…