Western Europe

E-vapour products, as a product area, experienced significant growth in 2023, driven by a combination of factors. The increase in excise taxes on cigarettes and smoking tobacco prompted many consumers to switch to e-vapour products, seeing them as a…

Sales of traditional tobacco products in Belgium continued to decline rapidly in 2023, primarily due to an increase in excise taxes on cigarettes and smoking tobacco. The diminishing price gap with neighbouring countries, such as France, has also…

The challenging economic environment and relevant price increases due to persistently high inflation and tax revisions affected the market performance in 2023, mainly to the detriment of cigarettes and fine cut tobacco. Cigarettes saw a decline in…

In 2023, tobacco in Sweden witnessed steady growth in retail volume and current value terms, although rates have slowed down year-on-year. Retail volume sales of cigarettes and smoking tobacco continued to plummet in Sweden, while cigars and nicotine…

Retail volume sales of cigarettes in Greece posted a decline in 2023, following the sluggish performance of the previous year. This occurred within the context of rising levels of health awareness in the country, which had a negative impact on…

Retail volume sales of cigarettes in the UK declined by double digits in 2023, even though smoking prevalence experienced a limited drop. The main reason behind the highest decline in legal cigarette sales in the last decade was the significant unit…

The market for cigars, cigarillos and smoking tobacco in Greece saw a decline in volume sales in 2023, continuing the trend of the previous year. While the largest product area, fine cut tobacco, has proved to be more resilient than cigarettes,…

Cigars, cigarillos and smoking tobacco in the UK returned to positive value growth in 2023, after experiencing a decline the previous year. This growth was mainly driven by a significant rise in unit prices across the category, boosted by constantly…

The market for smokeless tobacco, e-vapour products and heated tobacco in Greece saw vibrant growth in retail volume terms in 2023. Manufacturers are increasingly shifting their focus away from traditional tobacco products, and towards new-generation…

E-vapour products, heated tobacco products and tobacco free oral nicotine in the UK all recorded impressive, double-digit growth rates in 2023. The number of cigarette users who are quitting smoking or are now dual users (utilising e-vapour or heated…

Tobacco in Greece posted only modest growth in volume terms in 2023. This occurred within the context of rising levels of health awareness in the country, which had a negative impact on consumption. The cost of living crisis, spurred by a sharp rise…

After experiencing negative sales in 2022 due to post-pandemic conditions, such as the reopening of borders and consumers resuming normal habits, tobacco in the UK recorded positive low value growth in 2023. This growth was mainly driven by rising…

In 2023, cigarette sales in Turkey experienced a significant increase in retail volume, growing at a double-digit rate. This surge can be partly attributed to a rebound in sales following a period of decline in the previous year due to adverse…

In 2023, fine-cut tobacco sales witnessed a robust double-digit volume increase, albeit at a slower pace compared to the Compound Annual Growth Rate observed during the review period. This deceleration can be attributed to market saturation. Fine-cut…

In 2023, tobacco in Turkey experienced remarkable growth, registering a double-digit volume increase. This notable expansion can be primarily attributed to the success achieved by both cigarettes and smoking tobacco. Cigarettes, in particular,…

Following a long-term trend, retail volume sales of cigarettes in Germany continued to decline in 2023, partly due to the steady decrease in smoking prevalence, notably among young adults. According to the Federal Center for Health Education (BZgA),…

A contrast between the volume sales declines of 2023 and the solid value sales performance of cigars and cigarillos in Germany was partly due to the continued shift towards premiumisation. This trend benefited value sales of cigars, notably through…

Between 2021 and 2022, closed system single use in Germany gained significant growth. This, however, has also led to increasing attention from regulators. First and foremost, the EU’s Battery Directive is already having an impact as industry players…

Retail volume sales of cigarettes in Germany continued to decline in 2023, partly due to the steady decrease in smoking prevalence, notably among young adults. While cigarette consumption is constantly declining, it remains on a relatively high level…