Western Europe

Overall, sweet biscuits, snack bars and fruit snacks in Turkey is expected to see further strong retail volume and very dynamic retail current value growth over 2024. Under hyperinflation in Turkey, consumers that tend to decrease their foodservice…

The market for sweet biscuits, snack bars and fruit snacks in Greece will see continued growth in retail volume terms 2024, despite the impact of rising prices. Indeed, some products in the category have almost doubled in price in the last year,…

Consumer demand for sweet biscuits in Belgium was affected by higher prices in 2024. The category suffered from price increases on butter, which pushed up retail prices in 2023 and 2024. Retailers were also forced to increase the price of private…

Sweet biscuits, snack bars and fruit snacks are set to record stable volume growth throughout 2024. Average unit prices continue to rise as inflation impacts packaged food prices and the price of cocoa remains high. Costs related to sustainable…

Over 2024, sugar confectionery in Turkey is projected to see further strong (a high single-digit increase) retail volume growth, in line with the 2023 performance. One of the key drivers of retail volume sales remains seasonal gifting. For example,…

The market for sugar confectionery in Greece will see a stagnant performance in retail volume terms in 2024, as consumers move towards more nutritious snack choices. In order to maintain relevance and attract health-conscious consumers, many…

Sugar confectionery in Belgium posted static volume sales in 2024, following decline in the previous year when price increases and lower purchasing power impinged on demand. At times of economic crisis, impulse products are amongst the first on which…

Sugar confectionery in Austria recorded stable volume growth over 2024. After steep unit price growth in 2023, due to the higher prices of sugar, energy and transport costs, average unit prices remained stable in 2024. The demand for sugar…

All categories of snacks in Turkey are projected to register positive retail volume growth over 2024, from a slight increase for gum to a double-digit increment for savoury snacks. Nonetheless, in general, with prices increasing and GDP taking time…

The market for snacks in Greece is expected to register modest growth in retail volume terms in 2024, a slight improvement on the previous year. While this will be accompanied by a higher rate of current value growth, this will be due to…

While the pressure on consumer purchasing power remained high in 2024, the price of snacks began to stabilise in Belgium, following two consecutive years of strong price increases. Price stabilisation was an important determinant of consumer demand…

Inflationary pressures weakened considerably in 2024 although the price of snacks in Austria remained high and increased slightly across a number of categories. Although the cost of energy decreased slightly, commodities including cocoa, potatoes and…

Over 2024, savoury snacks in Turkey is projected to continue to register double-digit retail volume growth, despite a highly inflationary climate exerting upward pressure on prices. Higher prices are seeing retail current value growth dwarf retail…

The market for savoury snacks in Greece is expected to register modest growth in retail volume terms in 2024, a slight improvement on the previous year. As in other categories, one most prominent trends is the decisive shift towards “better for you”…

Savoury snacks in Belgium achieved slight volume growth in 2024, due to strong promotional activity and the growing relevance of the home ‘aperitif’ trend. The economic climate continued to weigh on household budgets, with purchasing power…

Savoury snacks is set to record strong growth in volume and value terms during 2024. The seasonal highlight of the year will be the UEFA European Football Championship in Germany with the Austrian football team as one of the competing teams. This…

Like other snacks categories, ice cream in Turkey is affected by the high inflation that has hit the market, especially towards the end of the review period. This has exerted strong upward pressure on prices and compressed disposable incomes and…

The market for ice cream in Greece will see an improved performance in retail volume terms in 2024, following the losses experienced during the previous two years. Sales will benefit from the easing of the annual rate of inflation, which will…

Ice cream consumption in Belgium is traditionally very much dependant on the weather. Following the exceptionally hot spring and summer of 2022, weather conditions in Belgium were not as good in 2023. This factor, coupled with strong price increases,…

Ice cream sales in Austria are set to record stable volume growth during 2024 following its slight decline in 2023. Ice cream is shaped by new product launches, line extensions and new, interesting flavours. In addition, sales are dependent on the…