Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Gum enjoyed stable performance in volume and current value terms in 2024. Gum is mainly consumed out of the house and so the relaxation of COVID-19 restrictions has pushed up demand for chewing gum since 2023. With consumers spending more time on the…
Gum has rebounded well from the pandemic and volume sales are stabilising amid the greater normality of consumer lifestyles. Strong promotional activity, innovation and the trend towards smaller portions have supported volume growth in 2024.…
Within the context of further retail price increases, demand for gum in Greece is expected to show a modest decline in 2024. Chewing gum is largely an impulse purchase, and with consumers struggling with the high cost of living, many are cutting down…
Despite the negative effects of high inflation on consumer budgets, gum in Turkey is expected to record a second consecutive year of slight retail volume growth over 2024. In addition to traditional breath freshening attributes, consumers have been…
Ice cream sales in Austria are set to record stable volume growth during 2024 following its slight decline in 2023. Ice cream is shaped by new product launches, line extensions and new, interesting flavours. In addition, sales are dependent on the…