Western Europe

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

After seeing dynamic pandemic-related growth in 2020 due to home seclusion, minimal changes in value sales were seen in 2021 and 2022, despite restrictions easing. With rising health-consciousness, a move towards snack bars and fruit snacks is being…

Overall, sweet biscuits, snack bars and fruit snacks in Turkey is expected to see further strong retail volume and very dynamic retail current value growth over 2024. Under hyperinflation in Turkey, consumers that tend to decrease their foodservice…

In 2024 sweet biscuits, snack bars and fruit snacks in the Netherlands is recording a slight decline in retail volume sales overall. Fruit snacks and snack bars are both doing well and rising robustly. However, sweet biscuits, the largest segment by…

Sweet biscuits, fruit snacks and snack bars in the UK was among the snack categories to experience the strongest inflationary pressures in 2023. Adding to the already inflated economy from the previous year, the category experienced another year of…

Sweet biscuits, snack bars and fruit snacks is set to see modest current value growth in Switzerland in 2024, with an even smaller rise in volume sales. The key drivers of the category are the growing consumer focus on convenience in the midst of…

Sweet biscuits, snack bars and fruit snacks is set to see current value growth in Sweden in 2024. As the economy was hit with a recession, Swedes went into money saving mode. In this environment, the private label segment gained share, putting brands…

Sweet biscuits was among the packaged food categories to be most significantly impacted by inflation over 2022-2023. Unit price growth for sweet biscuits in 2023 was similar to that seen in 2022. Those manufacturers which were operating with reduced…

Sweet biscuits, snack bars, and fruit snacks is seeing positive value and volume growth in Portugal in 2024. Indeed, despite consumers becoming increasingly health-aware and conscious of their diets, the consumption of sweet biscuits remains strong.…

Sweet biscuits, snack bars and fruits snacks is feeling the impact of prevailing health and wellness trends in Norway in 2024. Local consumers are gravitating towards premium-positioned fruit snacks like dates and other dried fruits, with rising…

Sales of biscuits, snack bars, and fruit snacks in Italy in 2024 are being supported by a particular emphasis on protein/energy bars. This phenomenon can be attributed to several reasons. Firstly, there is a growing awareness of the importance of…

In 2024, sweet biscuits, snack bars and fruit snacks in Ireland is seeing retail volume sales return to modest growth as price increases slow down. This is following a negative year for retail volume sales in 2023. The high cost of wheat, which is a…

The market for sweet biscuits, snack bars and fruit snacks in Greece will see continued growth in retail volume terms 2024, despite the impact of rising prices. Indeed, some products in the category have almost doubled in price in the last year,…

Sweet biscuits, snack bars and fruit snacks in Germany continues to face strong price increases in 2023, following a significant rise the previous year, primarily driven by the soaring cost of ingredients. Key components such as grain, sugar, nuts,…

Sweet biscuits, snack bars and fruit snacks looks set to see a return to growth in retail volume terms in 2024 after a challenging couple of years in which sales declined. Growing health concerns played a role in dampening demand in 2022/2023, with…

Sweet biscuits, snack bars and fruit snacks in Finland will struggle to generate any more than marginal growth in retail volume terms in 2024,in the context of the high cost of living. Such products also face heavy competition from other types of…