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Western Europe

Read the latest reports on Western Europe, with local insight, sp...

Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...

 
Strategy Briefing

Ice Cream and Frozen Desserts in Western Europe

Feb 2021

With much-reduced impulse and on-the-go consumption occasions in 2020 due to Coronavirus (COVID-19) lockdowns, closures and travel restrictions, impulse and unpackaged ice cream sales declined, resulting in a negative performance by the overall…

USD 1,475
Strategy Briefing

Navigating Inflation: How to Win in Private Label – Lessons from France, Germany and the UK

Sep 2023

Private label – retailers’ alternatives to brands – tend to benefit from inflation. However, despite record inflation in France, Germany and the UK, the market share of private label in the three countries remained broadly stable across FMCGs in…

USD 1,475
Strategy Briefing

Preventative Health in Western Europe In Consumer Health, Packaged Food and Beverages

Mar 2021

In Western Europe, the preventative health trend was accelerated by consumers’ rising health concerns due to the 2020 global pandemic. This resulted in several product launches positioned under the immune boost and/or wellbeing umbrellas. This report…

USD 1,475
Strategy Briefing

Retail in Transition: Capitalising on Future E-commerce Opportunities

Mar 2021

The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…

USD 1,475
Strategy Briefing

Savoury Snacks in Western Europe

Jan 2022

Retail sales of savoury snacks increased strongly in 2020, with people snacking more in the extra time spent at home due to Coronavirus (COVID-19). While growth slowed markedly in 2021, sales were still at much higher levels than prior to the…

USD 1,475
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