Western Europe

Yoghurt and sour milk products in Italy will see a varied performance in retail volume terms in 2224, with sour milk products and plain yoghurt being the most dynamic categories. The trend for fermented milk products, in particular, remains strong…

Volume sales of yoghurt and sour milk in Belgium continue to be impacted by high prices in 2024. This can be linked to the huge spike in milk prices during 2023, which have decreased slightly over 2024, but continue to hinder consumer demand. Many…

Plant-based dairy is thriving in Italy, fuelled by a growing focus on health and wellness. Consumers are increasingly turning to alternatives to traditional dairy, not only vegans but also those who have traditionally followed a more mainstream diet…

Price remained a key challenge for plant-based dairy in 2024, with consumers still remaining price sensitive in Belgium. The price differential between plant-based drinks and cow’s milk remains quite high, with plant-based positioned at a…

In 2024, the market for other dairy products in Italy is expected to register only marginal growth in retail volume terms, with performance varying across the category. For instance, cream consumption is projected to decline slightly, largely due to…

Other dairy in Belgium is feeling the benefits of falling prices and a focus on promotions in 2024. Following the sharp price rises in milk during 2023 caused by issues in the production chain, other dairy prices started to reduce in 2024. Coupled…

The market for drinking milk products in Italy is set to register a fairly static performance in 2024, continuing the trend of the previous year. This will be within the context of a decline in demand for fresh milk, which has been characterised by…

Retail prices of drinking milk products in Belgium reported record price increases in 2023, but these prices started to ease during 2024 in line with lower inflation. Consumers have responded well to lower prices leading to marginal volume growth in…

The market for dairy products and alternatives in Italy is projected to see modest growth in total volume terms in 2024. Despite a significant reduction in inflation compared to previous years, consumers are still grappling with elevated prices which…

Dairy products and alternatives in Belgium posted only marginal volume growth in 2024, demonstrating a stronger performance after three years of volume decline. Following the sharp price hikes in 2023 linked to milk production, average unit prices…

The market for cheese in Italy is projected to see only modest growth retail volume terms in 2024. Despite a significant reduction in inflation compared to previous years, consumers are still grappling with elevated prices which has resulted in more…

Following the sharp spikes in milk prices over 2023, prices began falling in 2024 leading to lower input costs for cheese in Belgium. Cheese manufacturers used promotions to boost volume sales in an otherwise mature category, leading to the best…

In 2024, the butter and spreads market in Italy is projected to experience a modest decline in retail volume terms. Demand has been negatively affected by significant price hikes, particularly for butter. These increases are driven by rising…

Butter witnessed slight volume growth in 2024. With pressure on purchasing power and foodservice prices remaining high in Belgium, the home cooking trend remained strong in 2024. The increasing popularity of home working has added further momentum to…

The market for baby food in Italy is set to see a significant decline in retail volume terms in 2024, in the context of a continued fall in the country’s birth rate. This can be attributed to a number of factors, including ongoing economic…

Despite high prices and pressure on consumer purchasing power, baby food registered only marginal volume decline in Belgium over 2024. The solid performance was largely underpinned by rising birth rates, which picked up in 2023 and 2024. Food…

The Coronavirus (COVID-19) pandemic has reshaped consumer preferences within dairy products in Turkey, with a notable shift towards packaged, hygienic health-orientated products. In this vein, retail volume sales of yoghurt and sour milk products…

Sour milk products overall is falling in terms of retail volume sales in the Netherlands in 2023, though the decline is less steep that that of 2023. While plain yoghurt is witnessing positive growth, other members of yoghurt and sour milk products…

Over the course of 2023, Danone UK & Ireland was heavily focused on enhancing the health and wellness aspects of its consumer portfolio of brands. This move was taken in response to the growing demand among the Irish population for healthier food and…

Overall, plant-based dairy is projected to see a second consecutive year of double-digit retail volume growth in 2023. Growth is being driven by the escalating demand for non-dairy alternatives from vegans/vegetarians and other consumers embracing…