Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
One of the most important trends in baby food in Ireland in 2023 was the increased focus on health and wellness, which manifested most clearly in the increasing interest in clean label products and those with functional ingredients. With consumer…
The low birth rate in Greece is a challenge for retail volume sales of baby food. While the price hikes in 2022 and 2023 meant that baby food is set to record a positive current retail value growth, parents are finding it difficult to afford. As…
The recovery of baby food’s retail volume sales, evident in 2022, is expected to continue throughout 2023, albeit at slower growth rates. The category’s resilient performance is set to be fuelled by a partial return to pre-pandemic mobility patterns.…
The birth rate in France continues to fall, thereby negatively impacting retail sales of baby food. A marginal boost was expected post-pandemic, but the birth rate is now at its lowest rate since 1946, according to French National Statistics body…
Due to inflation and growing production costs, baby food saw unit prices increase. While slow birth rates continue, the convenience and popularity of feeding babies with prepared baby food in Finland is driving sales. Parents reach for convenient…