Western Europe

Plant-based dairy product selections have been expanded, as new trendy launches and focused marketing efforts boost sales. The cooking and eating-at-home trend is being met with new launches aligning with this rising trend, especially within…

Plant-based dairy has been less affected by inflation because it does not depend on raw milk prices, which skyrocketed in 2022. Furthermore, the prices of other plant-based ingredients have remained within reasonable margins. Additionally, producers…

Plant-based dairy continued to see healthy growth in retail volume terms in 2023. As the number of lactose-intolerant, flexitarian and vegan consumers continues to grow in Portugal, demand for plant-based alternatives to traditional dairy products is…

In terms of retail volume sales, plant-based milk continued to fall in Norway in 2023, though at a much slower rate than in 2022; further, its decline was not as deep as that of its traditional dairy counterpart. Key drivers of plant-based milk’s…

Plant-based dairy is thriving in Italy, fuelled by a growing focus on health and wellness. Consumers are increasingly turning to alternatives to traditional dairy, not only vegans but also those who have traditionally followed a more mainstream diet…