Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Prepared baby food continues to generate a substantial part of baby food's current retail value sales, with glass jars and pouches being extremely popular due to the high levels of convenience they offer. As such, prepared baby food is set to…
Despite high prices and pressure on consumer purchasing power, baby food registered only marginal volume decline in Belgium over 2024. The solid performance was largely underpinned by rising birth rates, which picked up in 2023 and 2024. Food…
Baby food is witnessing strong retail volume growth compared to most dairy categories, driven by the return to pre-pandemic habits. With parents returning to busy lifestyles and less time devoted to home cooking, consumers are more reliant on…
Due to inflation and growing production costs, baby food saw unit prices increase. While slow birth rates continue, the convenience and popularity of feeding babies with prepared baby food in Finland is driving sales. Parents reach for convenient…
The birth rate in France continues to fall, thereby negatively impacting retail sales of baby food. A marginal boost was expected post-pandemic, but the birth rate is now at its lowest rate since 1946, according to French National Statistics body…
The recovery of baby food’s retail volume sales, evident in 2022, is expected to continue throughout 2023, albeit at slower growth rates. The category’s resilient performance is set to be fuelled by a partial return to pre-pandemic mobility patterns.…
The low birth rate in Greece is a challenge for retail volume sales of baby food. While the price hikes in 2022 and 2023 meant that baby food is set to record a positive current retail value growth, parents are finding it difficult to afford. As…
One of the most important trends in baby food in Ireland in 2023 was the increased focus on health and wellness, which manifested most clearly in the increasing interest in clean label products and those with functional ingredients. With consumer…
The market for baby food in Italy is set to see a significant decline in retail volume terms in 2024, in the context of a continued fall in the country’s birth rate. This can be attributed to a number of factors, including ongoing economic…
In 2023 baby food overall in Norway is recording a dip in retail volume sales. This trend is not isolated, however - a strong uptick in unit prices echoes the broader surge in food costs observed across various categories and product areas.…