Western Europe

In 2023, breakfast cereals maintained its positive performance in Switzerland. The continued adoption of the hybrid work format allowed people to allocate more time to breakfast, boosting cereal consumption. Furthermore, muesli and granola, deeply…

Consumers are increasingly viewing breakfast cereal as a healthy option, driving the growth of muesli and granola while hindering the expansion of children's cereals, which tend to be high in sugar. In response to this, manufacturers of children's…

Breakfast cereals faced severe challenges from the economic and regulatory framework in 2022. On the one hand, the supply chain crisis, including the tight global supplies of raw materials due to the war in Ukraine, forced manufacturers and retailers…

During 2022, all breakfast cereals categories benefited from new products being launched. Consumers have become much more sensitive to the health and wellness trend since the onset of the COVID-19 pandemic and the return to pre-pandemic daily…

After a challenging year in 2022 in which volume sales declined sharply, sales of processed fruit and vegetables witnessed a notable resurgence in 2023 in Austria. This turnaround can be attributed to various factors, including a slightly more stable…

Within the inflation crisis, processed fruit and vegetables has seen volume sales decline slow, largely thanks to the resurgence of home cooking. This trend has been further bolstered by the prohibitive costs of fresh counterparts. The year 2023…

Organic food is popular among Danish consumers, with it being seen to embody a blend of quality, health, and environmental responsibility. They typically often associate organic products with fewer pesticides, better nutritional value, and a lower…

Like other categories of staple foods, processed fruit and vegetables continued to see a normalisation of volume sales in 2023. This followed the channels shifts seen during the Coronavirus (COVID-19) pandemic, when foodservice volume sales plummeted…

Shelf stable vegetables is the largest category within processed fruit and vegetables in France, but sales have continued to decline in 2023. This is partly due to price increases on most products as manufacturers have faced up to rising production…

In 2022 and 2023, Germany was witnessing a surge in inflation, primarily driven by the escalating costs within the food industry. Processed fruit and vegetables, in particular, have been grappling with notable price hikes. These increases can be…