Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Breakfast cereals witnessed the normalisation of demand towards the end of the review period as foodservice continued to bounce back from the devastating impact of the Coronavirus (COVID-19) pandemic. As foodservice volume sales rebounded, retail…
Sales of breakfast cereals have remained relatively steady over the last couple of years of the review period in retail volume terms. Breakfast cereals has, however, seen stronger growth in current value terms in 2023 with prices continuing to rise…
The evolving landscape of consumer behaviour after the COVID-19 pandemic continues to shape the choices of Germans, including when it comes to breakfast cereals. The extended periods of working from home and an increased emphasis on indoor living…
Breakfast cereals have witnessed strong price inflation in recent years and this trend remains prominent in 2023. Many Greeks are opting to make their own cereals instead of buying packaged cereals, guided by a plethora of easy recipes available…
In 2023, breakfast cereals saw a significant shift towards online sales, a trend that was largely driven by the rise of e-commerce and home delivery services. The COVID-19 pandemic played a crucial role in this transition, as local consumers…