Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Italian consumers are increasingly including breakfast cereals in their diets. The growing interest in breakfast cereals is being underpinned by a number of factors, with the demand for convenient meal options in the context of hectic consumer…
Sales of breakfast cereals have continued to decline in retail volume terms in 2023, with this being partly due to a stabilisation of demand after the peak seen during the pandemic. With more consumers returning to the workplace and class-based…
Breakfast cereals in Portugal has been significantly impacted by rising costs and cereal shortages, leading to a notable increase in consumer demand for private label lines. These private label products, known for their affordability and diverse…
Breakfast cereals is showing signs of stagnation with only moderate growth being seen in retail volume terms in 2023, with continuously increasing prices being the main contributor to value growth in current value terms. Both manufacturers and…
In 2023, breakfast cereals have experienced normalising sales as the foodservice sector continues its recovery. However, retail sales have dropped back to pre-pandemic levels. Simultaneously, unit prices have seen an increase due to inflation and…