Western Europe

Total packaging volumes of sweet spreads returned to growth in Italy in 2023, although while honey, and nut and seed based spreads saw growth in their packaging volumes in this year, chocolate spreads and jams and preserves saw declines. Packaging…

Total sauces, dips and condiments packaging volumes returned to growth in Italy in 2023, after two years of stagnation. Mayonnaise followed this trend and also returned to growth in 2023. However, the rising cost of key ingredients in mayonnaise,…

Total processed meat and seafood packaging volumes in Italy saw a second year of decline in 2023, although the number of units remained well above the pre-pandemic level after the boost seen in 2020. However, while processed meat, and meat and…

Total processed fruit and vegetables packaging volumes in Italy saw low growth in 2023, with increases for both frozen and shelf stable processed fruit and vegetables. With consumers becoming increasingly conscious about the traceability of raw…

In 2024, retail volume sales of portable players continue to decline, primarily due to the increasing substitution of e-readers and portable media players with smartphones and tablets. Households are prioritising multifunctional consumer electronics…

Total plant-based dairy packaging volumes in Italy maintained solid growth in 2023, with increases for all categories and pack types. Veganism is gaining momentum in Italy, driving increased interest in plant-based dairy products and leading to…

Mobile phones in Denmark is experiencing flat to decreasing volume sales in 2024. Several factors contribute to this trend, including the market's maturity, which has reached a level of established volume sales. Additionally, lengthening product…

Total meals and soups packaging volumes in Italy increased for another consecutive year in 2023. The consumption of ready meals continued to rise in this year, particularly in the chilled and frozen categories, driven by various factors, which drove…

The fall in volume sales of in-car entertainment in Denmark in 2024 represents a continuation of the downward trend established during the review period. New car sales featuring advanced, built-in entertainment systems and the widespread substitution…

In 2024, the retail price points for digital cameras continue to rise in Denmark, primarily because these devices are increasingly niche-focused and cater to advanced photography needs. This trend reflects the market shift towards serving photography…

Consumers in Italy have become more conscious of the importance of following a healthier diet, but despite this they still crave indulgences. As such, Italian consumers are increasingly looking for no fat and no sugar cakes and that are rich in…

The strongest trend in health and wellness soft drinks in Italy in 2023 concerned the development of low sugar and no added sugar soft drinks. This was linked to the growing media attention on Italy’s rising obesity rate and the health risks…

The outbreak of COVID-19 adversely affected the consumption of snack bars with these products having fallen out of favour as consumers spent more time at home. However, as restrictions were lifted, and consumers started to spend more time away from…

The COVID-19 pandemic had a significant impact on consumer purchasing behaviour when it came to hot drinks. It led to an increased focus on preventive health and wellbeing with this being sustained in part in 2023 by new innovations. For example,…

Healthy and sustainable food continues to be a topic of primary importance for many Italians, who not only want to improve their own health but also contribute towards improving the health of the planet. This is contributing towards a rapid rise in…

Organic products came to the fore in several categories within cooking ingredients and meals in 2023. As demand has risen, retailers’ shelves have become increasingly crowded with organic products, with many stores creating specific areas dedicated…

Volume sales of home video products are experiencing growth in Denmark in 2024, primarily driven by improving household sentiment due to a moderating inflation rate and a pause in interest rate hikes. This positive economic environment encourages…

In 2024, retail volume sales of home audio and cinema products in Denmark continue to decline, reflecting the downtrend established during the review period. This decline is driven by shifting household preferences towards more compact and mobile…

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

In the first half of 2024, volume sales of headphones in Denmark experienced a decline but remained relatively comparable to 2023 levels. The product area faced significant challenges due to cost-of-living pressures, a sluggish economic climate, and…