Western Europe

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

In 2023, tobacco in Sweden witnessed steady growth in retail volume and current value terms, although rates have slowed down year-on-year. Retail volume sales of cigarettes and smoking tobacco continued to plummet in Sweden, while cigars and nicotine…

The challenging economic environment and relevant price increases due to persistently high inflation and tax revisions affected the market performance in 2023, mainly to the detriment of cigarettes and fine cut tobacco. Cigarettes saw a decline in…

Sales of traditional tobacco products in Belgium continued to decline rapidly in 2023, primarily due to an increase in excise taxes on cigarettes and smoking tobacco. The diminishing price gap with neighbouring countries, such as France, has also…

Sweden continues to invest in its unique ‘harm reduction’ policy in efforts to try to reduce smoking cigarettes. Indeed, the country’s low smoking rate is widely reported in the international media. In 2022-2023, there was a clear increase in vaping…