Western Europe

This briefing provides insight into the Sustainable Manufacturing trend, exploring the manufacturing sectors with the greatest environmental impact, solutions to improve the sustainability of the manufacturing sector, and potential hurdles that…

Turkey has seen a very strong recovery from the slump in inbound tourist numbers caused by the Coronavirus (COVID-19) pandemic and related bans and restrictions on consumer and border movements. In 2021 and 2022, the numbers of inbound trips…

In 2023, the performance of womenswear will exhibit the same dynamics as the overall apparel industry, recording a decline in retail volume sales, while current retail value is set to remain positive, primarily driven by inflation and rising unit…

Womenswear registered a weaker performance in 2023, with the rate of both volume and constant value growth slowing compared to the previous year. This was due to the high cost of living, which impacted disposable incomes. While the rate of inflation…

The impact of COVID-19, followed by the war in Ukraine, has led to high inflation rates in Portugal. While apparel and footwear did not experience a major increase in average unit prices, inflation rates have impacted overall purchasing power,…

As the largest category within apparel, the trend visible in the overall apparel category is, naturally, also visible in womenswear in 2023, namely a decline in volume terms and muted current value sales as a result of a growth boom during the…

The resumption of cross-border trade with Sweden has continued to have a negative impact on sales of tea in Norway during 2023 with the category posting a steady decline in retail volume terms. The return of more consumers to the workplace,…

Denmark is considered to be a country of coffee lovers. Tea, in many respects, is considered simply a seasonal hot drink. In 2023, overall, tea volumes were moderately down, with decline driven by falling sales of black tea. This category is mature…

Tea sales through retail in 2023 are witnessing a resurgence of the negative trend they faced even before the onset of the pandemic. The persistent decline in tea sales, which predates the pandemic, has re-emerged post-pandemic. One of the leading…

As in other apparel categories, sportswear in Turkey is seeing significant activity in terms of collaborations between companies and brands. Collaborations have many advantages for brands, in terms of communication and marketing, as well as in terms…

Despite facing a high degree of maturity, in 2023, sportswear will continue to display faster growth than the overall apparel and footwear industry. Sportswear performed relatively well during COVID-19, with consumers taking an even larger interest…

Sportswear continued to recover in 2023, but the rate of growth slowed over the previous year, with retail constant value sales remaining below their pre-pandemic (2019) level. This slowdown was largely due to the difficult economic situation, with…

Although the short-term impact on sportswear was negative due to lockdowns and restrictions, COVID-19 has boosted consumers' interest in health and fitness. The pandemic has increased consumers' interest in long-term health, with a rising number of…

Health and exercise became even more important during the pandemic, with many local consumers believing it to be key for good mental health. Norwegians, who were already very outdoorsy, increased the frequency with which they undertook activities…

Sports events piled up towards the end of the review period, which was good news for sports drinks at first sight. The men’s FIFA World Cup for football in Qatar at the end of 2022 had a positive impact on the category, with France reaching the final…

Sports drinks continues to show growth in 2023, driven by an increasing demand that aligns with the rising demand for functional beverages. Sports drinks are being perceived as an alternative to functional drinks, an area still underdeveloped in…

Soft drinks continued to perform well in total current value terms in France in 2023, though its performance was significantly more muted in volume terms. Volume sales were dampened by the high rate of inflation, the ongoing war in Ukraine and the…

In 2023, off-trade volume sales of soft drinks in Belgium experienced a decline. This decrease can be attributed primarily to two significant factors: unfavourable weather conditions and cross-border trade dynamics. The relatively cold and wet…

At first sight, RTD tea continued to progress strongly in current value terms in 2023. However, this was a result of the strong impact of inflation, with the rising cost of materials – imported tea, sugar and even water (with a growing risk of…

After experiencing substantial growth driven by competitive pricing, RTD tea faced a downturn when the leading brands, Lipton and Fuze Tea, concluded their pricing battle. Consequently, the category has become one of the fastest declining ones in…