Western Europe

Rice, pasta, and noodles enjoyed positive performance in 2023, remaining popular staples in Switzerland. The category's enduring appeal can be attributed to the convenience it offers. With many Swiss consumers seeking quick and easy meal solutions as…

In 2023, sales of rice, pasta, and noodles rebounded to pre-pandemic levels as foodservice sales continued their recovery and retail sales dropped back. Additionally, unit prices saw growth due to inflation and increased production costs.

Rice prices have been on somewhat of a rollercoaster. While many agricultural commodities have shown signs of stabilisation, the supply of rice was hit hard in 2023 by India’s export ban on rice. With India looking to ensure it has enough rice to…

In Sweden, the market for processed meat, seafood, and meat alternatives experienced a return to normal sales in 2023 after the pandemic. The foodservice sector recovered as dining out rebounded, while retail sales reverted to pre-COVID-19 levels.…

In 2023, processed meat and seafood in Switzerland continued to perform well. While there is a marked shift toward poultry consumption, red meat still represented the largest proportion of meat consumed in the country. Swiss consumers are…

Sales of processed meat, seafood and alternatives to meat saw dynamic growth during the pandemic as consumers were forced to eat more meals at home, but with the health crisis now over retail volume sales are gradually stabilising. While sales are…

In 2023, processed fruit and vegetables in Switzerland experienced marginal volume growth. Swiss consumers have shown a preference for fresh and natural products, often perceiving processed options as having fewer nutritional qualities. However, the…

In 2023, processed fruit and vegetables experienced a return to normal sales as the foodservice industry rebounded, and retail sales returned to pre-pandemic levels. However, unit prices were impacted by inflation and increased production costs,…

Price increases have had a major effect on the consumption of processed fruit and vegetables in Norway. Consumers pay a lot of attention to the price per kilo and this influences which products they choose to buy, with this becoming particularly…

Menswear in the UK is experiencing the repercussions of lower levels of discretionary spending among consumers in the wake of the cost-of-living crisis. As economic pressures, inflation, and rising living costs take their toll, individuals are…

In the Netherlands, the demand for casualwear is driven not only by the pursuit of comfort but also by the influence of street and urban culture trends. Younger Dutch consumers are embracing streetwear styles in both clothing and footwear, prompting…

Polarisation is reshaping jeans in the UK, with a discernible impact on product prices and consumer preferences. The category is experiencing a notable divergence, witnessing stronger growth in both the economy and super premium segments, while…

Anticipated sales in 2023 will reflect a more tempered growth in premium and super-premium jeans as consumers adopt a cautious spending approach. While economy-level jeans are projected to show positive growth, standard jeans remain the most…

Amid the prevailing cost-of-living crisis in the UK, consumers are strategically reassessing their spending habits, which continues to be evident in hosiery. As disposable incomes face constraints, local consumers are prioritising value and seeking…

Sales of hosiery are anticipated to surge, particularly in non-sheer varieties, as Dutch consumers increasingly invest in both luxurious and eco-conscious products. While there's a continued interest in premium items, shoppers are also seeking…

In times of lower discretionary spending, consumers are exhibiting a discerning focus on value and quality when making footwear purchases. The economic landscape significantly influences buying behaviour, prompting individuals to prioritise products…

Footwear in 2023 continues to grapple with inflation, leading to rising unit prices and overall retail costs. The trend of inflated prices has affected sales growth, mirroring the impact observed in apparel. Intensified competition between physical…

Following the pandemic-related baby boom, birth rates in the UK are now declining, but demand for childrenswear continues to grow. However, a stronger performance in value growth terms is being driven by unit price increases. Childrenswear faces…

Anticipated healthy growth in childrenswear across its three subcategories in 2023 is being propelled by sustained demand for quality products and an escalating interest in fashion and design. The extended use of social media platforms is…

In 2023, breakfast cereals maintained its positive performance in Switzerland. The continued adoption of the hybrid work format allowed people to allocate more time to breakfast, boosting cereal consumption. Furthermore, muesli and granola, deeply…