Western Europe

Baked goods saw increasing unit prices driven by inflation and growing production costs in 2023. The category also continued to see a normalising of demand, as volume sales moved back to foodservice and away from retail as the Coronavirus (COVID-19)…

The health and wellness movement continues to drive demand for organic and eco-friendly products within baked goods. Even though many Danes are on the lookout for cost-effective options, they are increasingly open to paying a premium for products…

Sharp price increases for a second year in a row failed to significantly dampen the strong demand for travel, and passenger numbers recovered strongly to move towards the 2019 pre-pandemic level. In 2022, sharp increases in fuel and energy prices,…

Honey and nut and seed based spreads were the best performing categories of sweet spreads in Turkey in 2023 and this can be attributed largely to the healthy profile that each of these categories has. This has ensured that both nut and seed based…

Spreads in the Netherlands are experiencing healthy sales growth driven by a combination of factors in 2023. The expansion in population and price increases due to inflation are contributing to the organic growth in sales. Notably, the sweet spreads…

In 2023, sweet spreads showed positive performance. However, this category faces two main threats. Firstly, Swiss consumers are increasingly forgoing breakfast or opting for on-the-go breakfast formats, impacting the traditional use of honey, jams,…

Sweet spreads registered static retail volume growth in 2023 as the category continued to experience a rebalancing of growth rates after the rollercoaster ride that volume sales were on earlier in the review period. Specifically, demand for sweet…

Companies are increasingly incorporating sustainability and food waste reduction into their strategies. In the jams and preserves category, a common practice is using misshapen fruit to minimise fruit waste. The utilisation of fruit peel, considered…

Overall, sales of sweet spreads have continued to decline in retail volume terms in 2023 with this being linked to various factors including the drop in disposable income, elevated inflation, consumers having less time for breakfast and concerns over…

Chocolate spreads is expected to see stagnant retail volume growth, and the slowest retail current value sales growth in sweet spreads over 2023. Retail current value growth is set to be in high single-digits mainly due to higher prices. This…

Sweet spreads continued to see normalisation in consumption patterns in 2023, following the plummeting of sales through foodservice at the height of the COVID-19 crisis and the move to retail due to pandemic related restrictions and consumer concerns…

Sweet spreads is seeing falling volume sales in 2023 though the category is rising significantly in terms of value sales. With the ongoing return to pre-pandemic lifestyles, Danes are spending less time at home and thus their need for stables such as…

Sweet spreads’ performance in 2023 was static in volume terms, as contrasting factors were at play. On the one hand, pressure on purchasing power and disposable incomes forced consumers to reduce out-of-home spending, especially when it came to…

Store cards continued to register a negative performance in 2023, in terms of both the number of cards in circulation and the value of transactions, continuing the trend established during the review period. This was due to strong competition from…

Sauces, dips and condiments recorded merely modest retail volume growth in Turkey during 2023 as the substantial pressure that has come on consumer spending power as a result of the highly adverse social economic situation in the country forced many…

Manufacturers in the food category continue to grapple with escalating production and distribution costs, coupled with increased sector loans, mirroring the challenges faced in 2022. These factors continue to exert upward pressure on final consumer…

In 2023, sauces, dips, and condiments demonstrated robust performance, largely owing to the increasing demand for convenience in using prepared sauces instead of making them from scratch. Consumers turn to these products to effortlessly enhance the…

Demand for sauces, dips and condiments fell over the course of 2023, the second consecutive year of retail volume sales declines in the category. The main reason for the lacklustre performance seen in the category during the year is the return to…

Cost reduction takes centre stage as a primary focus for companies. With significant cost increases, businesses are actively working to enhance their production processes, lower expenses related to raw materials and packaging materials, all with the…

Cooking at home became more popular over the lockdown period, with some people using the time stuck at home to learn to cook, or to develop their cooking skills. This resulted in soaring sales of sauces, dips and condiments in 2020. Since the end of…