Western Europe

In 2023, plant-based dairy is set to perform well, with average unit prices remaining relatively stable. The demand for plant-based products continues as more and more consumers take an interest in animal welfare, the environment and health.…

Other dairy continues to suffer in 2023 with retail volume sales declining even as price inflation recedes. Chilled dairy desserts and flavoured fromage frais/ quark have suffered the most from high inflation, as these are perceived as high-priced…

Other dairy is set to record a stable performance in terms of current retail value and volume sales in 2023. Although average unit prices have remained stable during 2023, they continue to be at a high level. As consumers have less money to spend,…

Drinking milk products continued to register declining volume sales in 2023 as increasing numbers of Danish consumers reduced their consumption of cows’ milk and the long-term negative growth trends continued to plague the category. As consumer…

Drinking milk products are set to record a moderate performance in 2023. Retail volume sales will register a stagnant performance, as current retail value sales of overall drinking milk products decline compared to 2022, as average unit prices of…

Following the unprecedented price hikes seen in dairy and alternatives in 2022, retail prices have fallen slightly in 2023. Consumption levels have improved compared to the previous year, but retail prices remain high, with global and European stock…

Dairy products and alternatives is set to record stagnant current retail value sales in 2023, while dairy continues to generate the bulk of sales. With the health and wellness trend rising, dairy products benefit from generally being considered…

Cheese retail prices have started to fall in 2023, following the sharp spike in the previous year, leading to a slight recovery in retail volume sales. Dairy leader Arla Foods has begun to lower prices, with supermarkets and competitors following its…

Austria is a country with a strong tradition of cheese-making, and the consumption of a wide range of cheese remains very popular in the country, leading cheese to account for the largest share of value sales within overall dairy products and…

Butter and spreads witnessed dynamic price increases in 2022, driven by global price inflation and an increase in global demand. As a result, some grocery retailers decreased their profit margins in order to absorb some of these costs. Moving into…

Following the record-high growth rates for Butter during 2022, due to inflation and the higher cost of energy, boosting price points, the average unit price of Butter slightly declined in 2023. The amount of special offers for branded butter products…

Baby food is witnessing strong retail volume growth compared to most dairy categories, driven by the return to pre-pandemic habits. With parents returning to busy lifestyles and less time devoted to home cooking, consumers are more reliant on…

Prepared baby food continues to generate a substantial part of baby food's current retail value sales, with glass jars and pouches being extremely popular due to the high levels of convenience they offer. As such, prepared baby food is set to…

Overall demand for wound care in Spain remains stable and supported by the largest category of sticking plasters/adhesive bandages as consumers have now generally returned to pre-pandemic normality outside of the home. Stable but undynamic retail…

Wound care saw a significant downturn in demand in 2020 as Portugal went into lockdown due to COVID-19. The category already had a high level of penetration in Portugal and therefore in 2021 and 2022 some Portuguese consumers were still using stock…

Wound care is set to see sales rise in current value terms in 2023, even as volumes fall. The increase in value sales is being driven primarily by rising unit prices in the context of a generally high rate of inflation. While volume sales are set to…

Although the Spanish economy is showing some positive signs compared to the pandemic years, its pace of growth is not as fast as expected, mainly dragged down by global challenges, the energy crisis, elevated inflation and growing interest rates. All…

Sales of weight management and wellbeing increased in 2022 due to the post-pandemic effect. Demand was encouraged by consumers looking to lose the weight they gained during the periods of lockdown and home seclusion. As consumers returned to their…

Weight management and wellbeing product sales are set to fall in 2023. One reason for this decline is the new regulations from the European Commission requiring companies to change the ingredients and consistency of products. In addition to this, the…

While growth rates for vitamins in Spain are starting to stabilise following a surge in 2020 in response to COVID-19 that saw consumers looking to strengthen their immune systems, overall demand for both multivitamins and single vitamins remains…