Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
RTDs in Portugal witnessed a slowdown in volume sales over 2023, following a very strong increase in the on-trade over 2022 when several new launches boosted sales of spirit-based RTD’s, which remains the most dynamic segment. Wine based RTDs is by…
Despite the rise of RTDs as a competitive category in alcoholic drinks, volume sales in RTDs in Ireland slumped in 2023. This is attributed to the normalisation effect following the atypical spikes and crashes seen in sales through the pandemic era…
RTDs in Greece is one of the most dynamic categories in terms of investment, attracting strong interest from manufacturers and also retailers. Product variety has been increasing year-on-year. The most prominent developments in 2023 were Tails…
Cider is a minor category in the Netherlands, and in 2023, it saw substantial decline in both volume and current value terms. The decline in current value was limited because of a strong increase in average unit price in 2023. Still, the underlying…
Cider/perry remains among the most dynamic categories in Portugal, as it successfully combines flavour, freshness, lower ABV perception and a healthier image. The growing popularity of cider/perry is extending to a wider range of age segments.…
Cider/perry slumped into a marginally negative volume performance in Ireland in 2023, following robust volume sales seen in 2022. However, cider remains fairly resilient through on-trade channels. Therefore, this fall is attributed to the…
As the appeal of cider/perry in Greece remained limited among the domestic population, the category’s performance was fairly flat in 2023, with only a marginal drop in total volume sales. Retail volume sales dropped moderately while on-trade volume…
The total sales volume of beer recorded a decline in 2023. Further substantial price increases in both the on-trade and off-trade channels, together with mostly disappointing summer weather, negatively affected the category. Almost all categories in…
In 2023, beer witnessed a slowdown in volume sales following the very strong year in 2022. Current value growth continued to outperform volumes due to high inflation and the expansion of international beers, both in the on trade and off trade. Higher…
Beer slumped into negative volume figures in Ireland in 2023, following the strong growth seen in 2022. This is attributed to the normalisation period following the atypical spikes and crashes in sales cause by the pandemic lockdowns followed by the…