Western Europe

Sales of sleep aids in France are experiencing double-digit volume and current value growth in 2024, despite the conclusion of the pandemic and its associated challenges. The rise in sales during the pandemic years of 2020-2021 was driven by…

In 2024, the paediatric consumer health in France is experiencing difficulties regarding OTC sales. The diminishing effects of the COVID-19 pandemic are becoming increasingly apparent, as children are now interacting with each other more frequently.…

The OTC market for smoking cessation aids in France remains relatively undeveloped, despite accounting for the majority of sales in 2024. This situation creates challenges for companies focused solely on category products, as they must compete with…

The number of hotel lodging (destinations) In Turkey is expected to grow in 2024, driven by significant investment in new hotel outlets. The acceleration of tourism flows into the country is attractive to hotel developers who are keen to capitalise…

Lodging is seeing growth supported by continued demand in Switzerland in 2024, benefitting from traditionally high prices in the country, a strong franc and wealthy clientele. However, inflation is impacting tourist arrivals from the US, a key…

Heral/traditional products is another dynamic category in terms of growth in France in 2024. This trend appears to be a continuation of behaviours established during the pandemic, as French consumers increasingly favour natural, organic, and local…

In 2024, eye care in France is benefitting from a significant increase in eye allergies due to an extended and intensified pollen season, alongside a rise in airborne allergens. This phenomenon manifests in various symptoms, including rhinitis and…

Digestive remedies in France is seeing robust current value rises in 2024, partly as a result of stock shortages leading to stronger price hikes, particularly in antacids. French consumers are also under increasing stress, brought about by global…

Dietary supplements in France is seeing robust volume and current value growth in 2024. This positive trend has been bolstered by significant price increases as companies have passed on the inflationary costs associated with transport, ingredients,…

The progression of current value sales for dermatologicals in France in 2024 is primarily driven by price increases. This inflation has artificially pushed up value sales within the dermatologicals category over 2023 and 2024. In terms of volume…

Sales for cough, cold and allergy (hay fever) remedies in France is rising in current value terms in 2024, primarily driven by price hikes. While positive, growth is modest compared to the highs of 2022 which followed a year of increased incidences…

At first glance, consumer health in France appears to exhibit robust current value growth in 2024, similar to the performance observed in 2023. However, industry players express considerable disappointment regarding volume progression. In light of a…

Travel bookings in Turkey saw phenomenal current value growth in 2024 driven by the rising cost of holidays. Hyperinflation and the devaluation of the Turkish Lira led to significant increases in travel and accommodation prices. Sales of package…

Within analgesics in France, OTC analgesics is recording underwhelming growth in 2024, attributable to several factors. For example, 2023-2024 has been seeing lower incidence of flu and common colds compared to 2022, and for a shorter period between…

In 2024, the airline industry in Turkey is experiencing a surge in current value growth driven by high levels of inflation and the rebound of inbound tourism. The notable increase in ticket prices has been driven by escalating operational costs for…

In 2024, airlines in Switzerland is benefiting from rising demand for air travel, particularly among younger generations, which aligns with broader trends. People are eager to travel again post pandemic, and younger demographics seem to be leading…

In 2023, single-person households were the most common in Austria, driven by younger generations prioritising career developing and an ageing population. Urbanisation is transforming Austria's demographic landscape, leading to smaller households and…

The Netherlands is enjoying another strong year of travel flows in terms of inbound arrivals and outbound departures, fuelled by rising disposable income and economic growth that was better than expected in both the Netherlands and source countries.…

Expectations for travel in 2024 are high, with all indicators pointing to continuous growth, suggesting that 2024 will surpass 2023 values. Portugal's diversity, authenticity, attractiveness, safety, and commitment to sustainability are crucial…

Greece’s tourism industry remains vibrant and dynamic, with increasing flows year on year. However, the rising cost of travel is beginning to impact overall industry performance. Notably, flight costs have surged, especially during the peak season…