Western Europe

Traditionally, glass jars have been the dominant pack type for chocolate spreads. While they still continue to clearly lead unit packaging volumes, their share has been decreasing in this category. HDPE bottles and squeezable plastic tubes are…

Exotic flavours are seeing growing demand among French consumers seeking new taste experiences. This trend is driving increasing interest in products like barbecue and chili sauces, compared to more traditional table sauces such as ketchup and…

The major pack type used for chilled processed meat in France is thin wall plastic containers. Thin wall plastic containers are popular thanks to being lightweight, durable and relatively inexpensive. After thin wall plastic containers, other plastic…

Flexible plastic and folding cartons are the main pack types used for packaging frozen processed potatoes in France. However, folding cartons have been gaining share from flexible plastic for a number of years, in part because of sustainability…

While brick liquid cartons continue to be the leading pack type for plant-based milk in France in unit volume terms, they have been losing share to HDPE bottles. This shift can be attributed to several factors. HDPE bottles offer superior durability…

In France, leading players in shelf stable soup have been responding to the challenging environment by revamping their brands and products. This has been boosting demand for glass bottles, although brick liquid cartons continue to dominate packaging…

Spreadable cheese has been growing in popularity among French consumers as it is convenient to use and easy to spread. This has therefore been boosting the packaging unit volumes of thin wall plastic containers, as they are the primary pack type used…

Consumers continued to indulge in chocolate confectionery as a small, affordable treat, providing a sense of comfort and mood enhancement. The decline in the usage of aluminium foil in chocolate confectionery packaging can be attributed to several…

The demand for organic products for babies and children, including those labelled as gluten-free or allergy-free, is on the rise in France. This trend is particularly evident in the strong performance of powder special baby milk, including…

The rising popularity of cats as household companions is leading to significant expansion of the cat population, driving up the demand for cat litter in Germany. This surge in feline ownership is creating a robust market opportunity for manufacturers…

Pet care in Germany is experiencing some shifts, driven by changing consumer behaviours and market dynamics. Despite a slowdown in the growth of the pet population, the industry continues to flourish, propelled by enduring trends such as…

Other pet food in Germany is only experiencing marginal volume growth in 2024. Post-pandemic Germany is witnessing a discernible preference shift towards traditional pets such as dogs and cats, with small mammals, reptiles, birds, and fish garnering…

Dog food in Germany is experiencing pronounced polarisation of price segments, with mid-priced dry dog food recording a decline in 2024, while both premium and economy segments are enjoying notable growth. This trend is being driven by evolving…

Demand for premium cat food in Germany continues to grow in 2024. Notably, the cat population in Germany is increasing at a faster rate than the dog population, creating a larger customer base for cat food. This demographic shift is heightening…

In 2023, the homewares category in Sweden faced significant challenges as consumers delayed purchases due to the rising cost of living, driven by inflation, higher interest rates, and increased energy and food prices. Consequently, the category…

In 2023, the home improvement category in Sweden witnessed a notable decline, primarily attributed to the crash in the real estate market. With dwindling property demand and reduced construction activity amid an ailing economy, the housing sector…

In 2023, the global surge in demand for LED lamps was propelled by multiple factors, creating a cohesive narrative of growth and opportunity. Initially, the momentum stemmed from the renowned energy efficiency of these products, a trait highly…

In 2023, the home and garden market in Sweden experienced a decline due to a decrease in consumer confidence. This, coupled with rising inflation and interest rates, contributed to a negative economic outlook. This downturn led to a reduction in the…

In 2023, the gardening category in Sweden experienced declining growth across categories such as fertilisers, gardening equipment, and watering products. This downturn was primarily driven by consumers postponing purchases due to the rising cost of…

Tobacco saw continued decline in France in 2023 in both volume and value terms. The increase in taxes on cigarettes during the year led to higher prices, with popular brands such as Marlboro Red 20 priced at EUR11.50, Camel Filters 20 at EUR11.00,…