Read the latest reports on Western Europe, with local insight, sp...
Read the latest reports on Western Europe, with local insight, specialist knowledge and a comprehensive breakdown of key market data. Our research identifies key strategic themes relevant across the region, while also providing a more granular unders...
Bath and shower saw positive value sales in Germany in 2023, in part due to inflationary pressures causing high prices, while volume remained in a slight negative slump. That said, performance is variable across categories. For example, body…
Value sales saw decent growth in baby and child-specific products in Germany in 2023, however, volume sales are more challenged due to declining birthrates, although remaining positive due to baseline demand. There is also strong competition within…
The demand for wearable electronics has passed its peak in Austria, with significant volume decline in 2024 as the category reaches saturation. During the early years of the review period, the category was newly discovered by a mass audience, but…
Portable players in Austria continue to experience significant decline in volume sales over 2024 due to falling demand in all sub-categories. At the same time, a slight increase in current value sales reflects the growing preference for higher…
Smartphones are indispensable everyday companions for the vast majority of consumers in Austria, yet volume sales continued to fall in 2024. Sales of smartphones have already reached saturation point in Austria and the full transition from feature…
In-car entertainment and all its sub-categories continues to witness volume decline in Austria. Built-in car technology has become more and more sophisticated and has rendered additional in-car entertainment products obsolete. There is an increasing…
Demand for imaging devices in Austria continues to decline at a high rate over 2024, due to the ever-growing use of smartphones for taking photographs and recording video. For the vast majority of consumers, the photo and video qualities of…
Animal welfare is increasingly impacting Austrian consumers' buying decisions, with organic meat, cruelty-free farming, and vegan options gaining ground. While approximately 2% of the Austrian population are vegans, an increasing number of consumers…
The soft drinks market in 2023 was significantly shaped by the rising health and wellness trend as consumers increasingly sought healthier options that support overall wellbeing. This led some consumers to migrate towards low or no-sugar offerings…
Interest in vegan goods in Austria has been bolstered by a rise in plant-based diets, with concerns surrounding environmental and animal welfare shaping buying habits. This consumer trend has impacted health and wellness snacks, with vegan claims…