Western Europe

TURESPAÑA, the Spanish public body attached to the Ministry of Industry, Trade and Tourism, through the Secretariat State for Tourism, is responsible for the promotion of Spain as a tourist destination in the world. The body predicted a positive year…

Tourism flows in Italy have performed very well in 2023 with figures expected to come close to pre-pandemic levels in terms of number of trips. The Easter weekend contributed to the recovery of tourism in Italy, with domestic and foreign tourists…

2023 has seen a significant recovery in terms of inbound arrivals to Ireland with the number of trips set to reach 89% of pre-pandemic levels. With COVID-19 restrictions lifted the country has begun welcoming back visitors from key source markets…

In 2023, inbound tourism is enjoying a strong recovery in Greece, with the number of trips expected to recover to pre-pandemic levels by the end of the year. There is much optimism, even though bookings in the first quarter were somewhat…

Coronavirus (COVID-19) caused dramatic decreases in travel flows to/from Finland in 2020-2021. Early 2021 was a weaker year than early 2020, which preceded the outbreak of COVID-19 and implementation of measures to stem the spread of the virus. As…

In 2022, inbound tourism to Denmark developed exceptionally well, with the number of visitors and visitor spending exceeding the 2019 level, breaking records. Despite the uncertainty of high inflation and the impact it brings, 2023 is again seeing…

Domestic tourism derived some benefit in the wake of the Coronavirus (COVID-19) pandemic, as borders closed and consumers looked within the country for travel for economic, health and logistical reasons. As a result, the number of domestic trips is…

2023 marks the return of inbound travellers to Spain, thus boosting hotel occupancy rates. Indeed, Spain is seeing a return to pre-pandemic levels of tourism, with good weather over the Easter and May bank holidays also benefitting domestic tourism.…

Hotels have seen a strong recovery in 2023 although the recovery has been at different speeds between the different categories, with the recovery certainly being driven by an increase in average daily rates (ADR). The exception to this is hotel…

The available lodging for tourists has declined in 2023 as compared to 2019. The reduction in capacity is a direct result from the government’s reliance on tourist accommodation to house those seeking refuge, followed by new legislation impacting…

Retail value sales of lodging (destination) continued to post strong retail value growth in Greece, driven by luxury and upscale hotels, which have already recovered to pre-pandemic levels. Alongside the growth of luxury and upscale hotels, there has…

Finland was one of the countries that imposed few restrictions on lodging during the COVID-19 pandemic. For example, outlets were not forced to close nor were they restricted to only hosting certain types of guests. However, there were…

As domestic travel continued to perform strongly in Denmark and inbound travel boomed after lifting COVID-19 restrictions, 2022 saw a rise in lodging in Denmark. This led to records in overnight stays and value spent on lodging, with the latter being…

Lodging (destination) continues to recover well from the COVID-19 slump in Belgium. By the end of 2023, all types of lodging are expected to exceed their 2019 pre-pandemic retail current value sales. In addition, the number of room nights in hotels…

Travel intermediaries, especially traditional intermediaries, suffered during the pandemic. In 2023, however, consumers continue to see a degree of complexity in travel following the two years of pandemic travel restrictions, such as specific…

Travel intermediaries and direct suppliers are both seeing strong growth in current value terms in 2023, with strong sales seen through online and offline and in business and leisure. As a result, booking sales are set to see a full return to…

Travel in Ireland has continued to recover in 2023, despite the challenges presented by high inflation and a drop in household budgets. In fact, summer bookings have approached pre-pandemic levels with consumers keen to travel again after a few years…

Given the strong increase in tourism flows, lodging, travel modes and foodservice had almost fully recovered to pre-pandemic levels by 2022, although this was not the case for intermediaries. Even though value sales in intermediaries posted a strong…

COVID-19 dealt a serious blow to booking in Finland. At the height of the pandemic, outbound travel was minimal, compared to normal levels, although domestic travel became more appealing. However, increased domestic travel did not compensate for the…

As travel suffered due to COVID-19 in 2020-2021, retail value in bookings also saw a clear decrease. With restrictions starting to lift in 2022, travel began to increase, with retail value in 2022 around the 2018-2019 level, with pent-up demand…